Paramount Vantage Sends Free Milkshakes To Press

You have to give Paramount Vantage credit. They've decided to embrace the cult popularity of the "I Drink Your Milkshake" quote from Paul Thomas Anderson's There Will Be Blood. Today I had to sign for a couriered letter. The return address said nothing more than the THERE WILL BE BLOOD logo.

I open up the letter and am greeted with the black card seen above. In white TWBB font it reads "I Drink Your Milkshake". Inside the black card is a coupon for a free milkshake from Cold Stone Creamery and the text "I Drink it up!" "from your friends at Paramount Vantage", as seen below.

I drink your milkshake card