Cloverfield: Title Revealed, Set Photos, The Origin Of Slusho Video And More

Update: We have removed the set photos until we can get verification from Paramount if they are copyrighted.

Everyone continues to talk about the movie currently code-named Cloverfield (the top secret JJ Abrams produced monster flick). We're not the only ones getting tired of referring to the movie by a codename. According to FX Specialist Ken Tarallo, the title of the movie will be announced during the Paramount panel at San Diego Comic Con. AICN has revealed yet another little tidbit about the film – it begins at the end.

The film starts with a rescue crew cleaning up after the entire incident, and one of them finds a camera. They rewind the tape, press play... and the playback is the movie that unfolds.

I'm not sure how much I like that beginning because right from the get go you know there are survivors and the life moves on. But yes, again, the whole movie will be from the perspective of video cameras. We've reported in the past that it would be shot using a handicam. Apparently that is not true. They are "using the state of the art DVD Panavision camera" and according to Tarallo, not shooting in New York. So it looks like the reports of Slusho Los Angeles film sets were correct after all, and The Hollywood Reporter was misinformed.

Someone has sent us some photos that were reportedly taken on the set of Cloverfield. I have no idea if this claim is true, but the first one to the upper right looks legit.

We've also previously mentioned that Slusho's origins reach much deeper than Cloverfield. The slush drink was used in the JJ Abrams television series Alias. After the jump, check out the first mention of the drink from the second episode which aired in October 2001. One will notice that the old logo looks more like the ICEE logo than the the image that appears on the website and t-shirt within the trailer.