Posted on Thursday, June 17th, 2021 by Hoai-Tran Bui
Minor spoilers for Loki episode two follow.
You might have noticed their flashing neon signs throughout Loki. Specifically, the signs for Roxxcart, the big-box store where thousands of people are taking refuge from a coming hurricane and where Loki and the Time Variance Authority agents descend on a mission in episode two of the Disney+ Marvel series.
But Roxxcart and its neo-futuristic signage is more than just a chance for Loki to flex its Blade Runner influences — it’s a reference to Roxxon, a famous corporation in Marvel Comics. Could there be room for two enigmatic organizations in one show? Here’s what you need to know about Roxxon.