tenet theaters

Although the coronavirus (COVID-19) pandemic is still in full force, all 50 states have begun to release their stay-at-home restrictions, with businesses across the country slowly grinding back to life. But what does that mean for movie theaters? Theaters across the country have remain shut since lockdowns were imposed in mid-March, but the National Association of Theater Owners, which represents movie theaters across the U.S., expects that 90% of the global theatrical marketplace will be open by July — the month that Christopher Nolan‘s highly anticipated blockbuster Tenet is set to open in theaters.

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more commercials in movie theaters

Nearly two weeks ago, the National Association of Theatre Owners, which represents more than 33,000 movie theaters in the United States, announced that they were pledging $1 million to theater employees affected by the coronavirus (COVID-19). The organization promised that details about the fund would be released shortly, and now it seems they have a two-tiered plan to disburse it to those in need. Read More »

movie theater federal aid

The Senate passed a massive $2 trillion stimulus package late Wednesday night that is intended to help American workers and businesses that have taken a hit by the coronavirus (COVID-19) pandemic. Among those badly affected businesses are movie theaters, which for the first time in the history of Hollywood, have shut down en masse across the country. Theater owners joined the praise for the relief package, which still has to go through the House, saying in a statement that the legislation could help the country’s struggling cineplexes as the pandemic wears on. But how much of that $2 trillion package will actually go to movie theaters?

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Movie theater bailout

Yesterday, NATO (the National Association of Theatre Owners) released a statement which tried to push back against speculation that Hollywood studios would fully forsake the movie theater experience because of the coronavirus and release all of their major blockbusters directly to streaming platforms. Now NATO has released another statement, this time pledging $1 million to movie theater employees who have been affected by the unprecedented closures and urging Congress for a movie theater bailout. Get the details below. Read More »

Theatrical movies on demand

Yesterday, NBCUniversal made the potentially game-changing announcement that it would be releasing some of its theatrical movies on demand starting this week, shattering the theatrical exhibition window that has been in place for decades. Other studios soon followed, and speculation ran rampant about whether this decision marks the end of movie theaters.

Well, the National Association of Theatre Owners saw yesterday’s coverage and wants everyone to pump their brakes a little. The organization, which is comprised of theatre owners from not just the United States but 98 other countries, released a statement acknowledging the affects of the coronavirus on their industry. But they also cautioned people against jumping to conclusions, pointing out that releasing every movie straight to streaming is not a viable financial option for the studios.
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Google Glass Banned From Movie Theaters

Google Glass

Google Glass is going the way of cell phones, at least in the movie theater. The Motion Picture Association of America (MPAA) and National Association of Theatre Owners (NATO) announced today that they have officially taken a hardline stance against Google Glass. The reason? Potential piracy, of course. Hit the jump for more details on the movie theater Google Glass ban.

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Last summer, the National Association of Theater Owners revealed they’d soon release a new set of guidelines to movie studios in regards to in theatrical marketing. The highlight of that tease was a push for all trailers to be under two minutes long. Well, the full list of guidelines has now been released and besides the shorter trailers, theaters also don’t want studios to be able to advertise movies more than 150 days away from release and they don’t want any kind of online cross promotion in the trailers. They would, however, allow two exemptions per studio per year. Read more below. Read More »

Green band trailer card

A well crafted trailer for a highly anticipated picture is a thing of beauty, but there are lots of ways trailers can annoy as well. They might be sloppily edited or downright misleading. They can show too much of the movie, or feature too many scenes that aren’t in the film at all. They can be time-consuming hurdles to the features we’ve actually paid to see.

The National Association of Theater Owners has heard consumers’ complaints about these promos, and wants to rectify at least some of them. Their grand plan? Whittle the trailers down to just two minutes each, from the current standard of two and a half. More details after the jump.

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UPDATE: Shortly after this piece was published, the National Association of Theater Owners issued a statement that they most certainly would NOT encourage theaters to boycott any upcoming films, including the Harry Potter finale. Read the full press release after the jump. The original article remains below.

Could major theater chains really refuse to show Harry Potter and the Deathly Hallows Part 2, the film most people believe will be the year’s biggest blockbuster? It’s possible. The National Association of Theater Owners, which represents national theater chains such as AMC and Regal, is threatening to stop showing films released by Universal, Sony, Warner Bros., and 20th Century Fox because those studios have agreed to a new Premium Video On Demand service. The new service, which goes into practice this month on Direct TV, will feature films 60 days after their theatrical release for the cost of $30. Theater owners don’t like this model one bit and see it as the biggest blow yet to their already dwindling business. But would they really not show a sure fire money maker like Deathly Hallows or is it just an empty threat? Read much more after the break. Read More »

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