One of the worst things about Quibi is its name. The mobile streaming platform was already fighting an uphill battle just in explaining the concept of its app to prospective users, but then it went and threw a nonsensical fake word – short for “quick bites” – into the mix on top of that.
But it turns out that “Quibi” wasn’t the first choice for the name of the app. The initial choice was much, much worse.
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When a mysterious new startup founded by Hollywood mainstay Jeffrey Katzenberg earned the support of every major movie studio and secured over a billion dollars in funding before it even had a name, it turned a lot of heads. But when that name was revealed to be “Quibi,” the company became the butt of jokes – and despite convincing several top-tier filmmakers and actors to make content for it, the service was never able to shake the target off its back.
After an underwhelming launch in April (which feels like it happened approximately nine zillion years ago), Katzenberg and his team are trying to do some damage control in response to rumors that Quibi could end up instituting layoffs at the company.
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If you thought there were already too many streaming services to choose from, prepare yourselves for a new contender to enter the fray. Former Walt Disney Studios chairman and DreamWorks co-founder Jeffrey Katzenberg and CEO Meg Whitman have announced that their short-form content mobile subscription platform has an official name: Quibi, which is short for “quick bites.” As in, quick bites of content that are only 10-15 minutes long.
No, this is not a joke.
In addition to unveiling the platform’s name, the company’s founders revealed a handful of major Hollywood players who are on board to develop shows for the new service, including Jason Blum, Guillermo del Toro, Antoine Fuqua, and the previously-announced Sam Raimi. After you catch your breath from laughing so hard at the dorkiest name in streaming – Seriously? “Quibi?” – keep reading to learn more about each of their new shows. Read More »
Any time a start-up manages to raise $1 billion in the entertainment space, it’s worth raising an eyebrow. But when that same company’s investors include every single major Hollywood movie studio and a tech giant like the Chinese company Alibaba (which is worth over $500 billion and is one of the 10 biggest companies in the world), it’s really worth paying attention.
Enter NewTV, the working title for a new media company that “brings together the best of Silicon Valley and Hollywood to create the first entertainment platform built for easy, on-the-go mobile viewing, allowing today’s leading studios and creative talent to tell original stories in an entirely new way.” Buzzwords aside, what does that actually mean? Read More »