Posted on Thursday, January 20th, 2011 by Germain Lussier
We won’t know until this Sunday which two teams will be playing in Super Bowl XLV on February 6 (Let’s go Jets!) but we do know several of the movies that will be competing during the commercial breaks. The Hollywood Reporter is reporting that Paramount has five commercial spots for some of its upcoming films: Super 8, Transformers: Dark of the Moon, Captain America: The First Avenger, Thor and Rango, Disney will be promoting Pirates of the Caribbean: On Stranger Tides, DreamWorks has bought time for Cowboys & Aliens and Relativity will air a spot for Limitless starring Robert De Niro and Bradley Cooper.
Ads this year cost $3 million for a 30 second spot, slightly up compared to last year, so other studios have chosen to save money and buy time during pregame or Glee, which will air immediately following the game. Read which films will appear in those slots and also why we believe this isn’t the end of the Super Bowl shuffle. Read More »