Columbia Pictures have announced that they have optioned the rights to Neil Strauss‘s non-fiction book Emergency!: This Book Will Save Your Life. Strauss is probably best known for his bestselling pickup book The Game: Penetrating The Secret Society of Pickup Artists, which has also been in development for the past couple years (with Ari Sandel now working to bring it to the big screen, with Due Date scribe Adam Sztykiel is rewriting Dan Weiss‘ script). Robert Downey Jr is producing the project as a possible starring vehicle with Allan Loeb (Wall Street 2, Dilemma) writing the screenplay.

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