Posted on Wednesday, September 28th, 2016 by Peter Sciretta
What’s the point of showing up on a talk show if you don’t have a movie, tv show or music album to promote? It seems like almost everything these days is timed for the sole purpose of spiking the social shares and trying to create an explosion of buzz in the real world. Movie promotion usually comes in two waves, with the release of a film theatrically, and then later around the home video release. After that, we usually don’t see more material from a film because film studios believe there isn’t a point. But now in the world of cinematic universes and not just franchises but brands that stretch into the far reaches, maybe they see a reason?
I recently discovered that Universal Pictures has been updating the Jurassic Park youtube account with new content on almost a daily basis. The new content is anything from featurettes that originally appeared on the home video release, to behind the scenes b-roll footage, to rough-cut dailies, previs and more. Now I know you might not be as big of a fan of Jurassic World as I am, but I think you might be able to find some enjoyment in the wealth of content that has been released. I’ve always found it frustrating how much footage is captured during the making of a film, yet only a small percentage of it makes it to the home video release. I hope more movie studios can learn from this.
Hit the jump to check out some of the highlights from the Jurassic World behind the scenes footage.
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