'Sausage Party' Trailer: Seth Rogen's R-Rated Animated Movie About Hot Dogs

SXSW tends to be a hectic time for anyone in the general vicinity of Austin, Texas, but Seth Rogen and Evan Goldberg may be even busier than most this year. Not only are they premiering their new series Preacher, which hits AMC this spring, they're also unveiling the first look at their animated film Sausage Party, in the form of a work-in-progress screening.

Described by Rogen as an "R-rated Pixar-style movie," Sausage Party follows a bunch of food items at a grocery store who wonder about the "Great Beyond" — i.e., what happens after they get purchased. Rogen, who co-wrote the script with Goldberg, Kyle Hunter, and Ariel Shaffir, voices a hot dog named Frank who falls out of a shopping cart and embarks on an eventful journey to make it back to his shelf before the Fourth of July sale. Greg Tiernan and Conrad Vernon directed. Watch the first Sausage Party trailer after the jump. 

Sony unveiled the first Sausage Party trailer timed with its work-in-progress screening at SXSW.

Our own Jacob Hall was in attendance for the SXSW screening, and here is what he tweeted after seeing the film:

That Sausage Party is raunchy and filthy shouldn't come as a huge surprise. Among other things, Rogen has promised a "food orgy," teasing that it's "one of the most filthy things I've ever seen in my life." But Sausage Party also has a religious bent to it. "Its subject matter inherently has to do with religion, so conceptually it's somewhat R-rated," said Rogen in 2014.

Indeed, one of the songs by Alan Menken begins with a call to the gods. In the same way that Rogen and Goldberg's This Is the End took a fairly familiar concept (the apocalypse) and took it in weird, unexpected directions, Sausage Party seems to be something much more than just an extended dick joke.

Sausage Party arrives August 12. Here's how Columbia Pictures describes the movie:

"Sausage Party" is an 'R' rated theatrical animated movie about one sausage's quest to discover the truth about his existence. After falling out of a shopping cart, our hero sausage and his new friends embark on a perilous journey through the supermarket to get back to their aisles before the 4th of July sale.