Warner Bros. Presents Outdoor Entertainment Festival Outside Of San Diego Comic-Con
Despite not bringing The Dark Knight Rises, which opens the week after, Warner Bros. has obviously made this year's San Diego Comic-Con a priority. Their movie panel will take up 2.5 hours of time in Hall H Saturday promoting The Hobbit: An Unexpected Journey, Pacific Rim and Man of Steel. Their TV shows such as The Big Bang Theory and Fringe will also be in Hall H and new shows like Arrow, The Following, Cult, Revolution and 666 Park Avenue will all have a presence and some screenings.
But wait, there's more. Warner Bros. will present a massive outdoor entertainment festival called Extra at Comic-Con on the lawn behind the convention center and in front of the San Diego Hilton Bayfront. Screenings, interviews, video game demonstrations, Batmobiles and much more will be in the spotlight there throughout the weekend. Read more about it below.
Here's the flyer for Extra at Comic-Con which gives you an idea of what's going down. And you can head to the official site for more information.
The aim is to give people who can't be inside the festival their own Comic-Con atmosphere outside. Having the TV show Extra doing live updates and interviews on stage will help draw crowds, as well the sure to be innumerable photo ops.
If anything cool happens, you'll definitely read about it here on the site as most of us will have to traverse this madness to get from our hotel to the convention center.
Here's the full press release:
For the first time ever, Warner Bros. Entertainment will presentExtra at Comic-Con®, a free outdoor entertainment festival happening in San Diego's Bayfront Park July 12–14 during Comic-Con International: San Diego. Bayfront Park is located between the San Diego Convention Center and the Hilton San Diego Bayfront hotel.
"Everyone at Warner Bros. Television approaches Comic-Con as a fan-first experience. It's in our DNA, with everything we do — from panels to signings to our bags, posters and more — carefully curated with our fans in mind," said Lisa Gregorian, Chief Marketing Officer, Warner Bros. Television Group. "With the Extra at Comic-Con space, we have created a free and fun outdoor entertainment destination for fans. In addition to having all the Batmobiles on display and game demos, we will be hosting interviews throughout the day on the Extra stage, as well as evening and night events such as screenings and live comedy and musical performances after the convention floor closes for the day. It's additive to the experience of being at the Con."
Extra at Comic-Con attractions include:
THE EXTRA STAGE
The centerpiece of this 60,000-square-foot outdoor entertainment event is the Extra stage. Featuring Q&As, live performances, screenings and talent interviews presented by the long-running hit TV entertainment magazine Extra, the stage will be a constant — and free — place for fans to go beyond the Con.
ALL SIX BATMOBILES!
On display in "The Batcave": all six Batmobiles from television and film! For the first time ever, Comic-Con fans will have the opportunity to see all of Batman's iconic onscreen vehicles live and in person, from Adam West's 1955 Lincoln Futura to the Tumbler from The Dark Knight trilogy.
THE LORD OF THE RINGS VIDEO GAME SHOWCASE
With anticipation mounting for Warner Bros. Pictures' December 14, 2012, release of The Hobbit: An Unexpected Journey motion picture, directed by Peter Jackson and a production of New Line Cinema and MGM, Warner Bros. Interactive Entertainment is showcasing two upcoming games set in Middle-earth.
For additional information about Warner Bros. Television activities at Comic-Con, follow us on Twitter@TheWBdotcom (hashtag #WBSDCC) and visit www.thewb.com/comiccon.