The Green Hornet Logo Revealed

Sony has launched a filler page for the upcoming Green Hornet movie written by and starring Seth Rogen. The film isn't due for another two years, but they already have a logo. Why the long lead? I'm guessing they launched the preliminary website in advance of Comic Con next month, where Seth Rogen is already scheduled to appear to promote Pineapple Express. Will Rogen be answering questions regarding the masked crime fighter's new adventure? We'll keep you updated.