Posted on Wednesday, February 16th, 2011 by Russ Fischer
Oh, Warner Bros., you are crafty. Instead of just selling plain old DVDs of popular films like The Dark Knight and Inception, the company has now created ‘app’ editions of each film for the iPhone and iPad. There’s a lot of marketing speak that goes along with the apps (” a fully-loaded, connected viewing experience that gives consumers the first five minutes of a feature film and a portion of bonus content that can include games, trivia, soundtracks and soundboards”) but what it comes down to is coming up with a new way to sell the same movie to people all over again. Which, if you’re into that sort of thing, is fine.
The apps, which come with some bonus features and the first five minutes of each film, are free. Getting the entire movie will run $9.99 for The Dark Knight and $11.99 for Inception. (It’s newer!) Some of the app bonus features for Inception seem to be exclusive to this particular release. Much more info and some images are after the break.
Here’s a gallery of screens for the apps, and the relevant portions of the press release are below that.
BURBANK, CALIF., February 16, 2011 – Warner Bros. Digital Distribution (WBDD), a market leader in video-on-demand and electronic sell-through, today announced the groundbreaking launch of the “App Editions” of feature films “Inception” and “The Dark Knight,” giving consumers around the world an entirely new way to own special edition movies with the iPhone, iPod touch and iPad. The “Inception: App Edition” and “The Dark Knight: App Edition” are now available on the App Store.
App Editions provide a fully-loaded, connected viewing experience that gives consumers the first five minutes of a feature film and a portion of bonus content that can include games, trivia, soundtracks and soundboards. The entire feature film can be unlocked via an in-app purchase, which enables downloading and unlimited streaming, as well as access to the entire array of bonus content available within the App.
The “Inception” and “The Dark Knight” App Editions are available in over 30 territories, including some which previously did not have access to films through iTunes including China, Brazil and the Netherlands. They contain fully customized menus in 16 languages including Japanese, Greek and Russian and also provide consumers movie subtitles in 34 languages ranging from Arabic to Ukrainian (streamed via WiFi). While watching the film, fans can also connect with friends by sharing their favorite movie quotes through Facebook and Twitter and watch a feed of social networking chatter directly related to the movie in real-time.
“Warner Bros. is bringing more than 100 million Apple device owners a highly innovative new way to experience their favorite films,” said Thomas Gewecke, President of Warner Bros. Digital Distribution. “For many, watching a movie is a social activity and App Editions are the first mobile product to deliver this capability on a global scale. They offer a fully connected experience, allowing viewers to engage with others around the world in real-time through Facebook and Twitter. In 2011, Warner Bros. will release a full slate of App Editions including new release and catalog films.”
“Inception: App Edition”
Nominated for eight Academy Awards® including Best Picture, Warner Bros. Pictures’ and Legendary Pictures’ “Inception” stars Leonardo DiCapiro as “Dom Cobb,” who’s a skilled thief in the dangerous art of extraction, stealing valuable secrets from deep within the subconscious during the dream state when the mind is at its most vulnerable. Cobb’s rare ability has made him a coveted player in this treacherous new world of corporate espionage, but it has also made him an international fugitive and cost him everything he has ever loved. Now Cobb is being offered a chance at redemption. One last job could give him his life back but only if he can accomplish the impossible-inception.
Written and directed by Christopher Nolan, “Inception” stars Leonardo DiCaprio, Ken Watanabe, Joseph Gordon-Levitt, Marion Cotillard, Ellen Page, Tom Hardy, Cillian Murphy, Tom Berenger, Dileep Rao, and Michael Caine. Nolan also produced the film with Emma Thomas.
“Inception: App Edition” will not only allow fans to download or stream the blockbuster film, they can also enjoy exclusive bonus materials including three never-before-released tracks from the Academy Award® nominated score composed by Hans Zimmer that can be streamed via Airplay. The App also includes concept art, productions stills, movie poster artwork, bonus video showing a behind-the-scenes look at how Christopher Nolan’s unique vision was brought to life, and copies of “The PASIV Device Instruction Manual” and “The Cobol Job” comic.
The “Inception: App Edition” is available for free through the App Store on iPhone, iPod touch and iPad or at www.itunes.com/appstore. The entire feature film and bonus materials can be purchased through an In-App Purchase at an introductory price of $11.99 (US).
“The Dark Knight: App Edition”
The follow-up to “Batman Begins,” Warner Bros. Pictures’ and Legendary Pictures’ “The Dark Knight” reunites director Christopher Nolan and star Christian Bale, who reprises the role of “Batman/Bruce Wayne” in his continuing war on crime. With the help of Lt. Jim Gordon and District Attorney Harvey Dent, Batman sets out to destroy organized crime in Gotham for good. The triumvirate proves effective, but soon find themselves prey to a rising criminal mastermind known as The Joker, who thrusts Gotham into anarchy and forces Batman closer to crossing the fine line between hero and vigilante.
The film also stars Michael Caine as “Alfred”; Heath Ledger as “The Joker”; Gary Oldman as “Jim Gordon”; Aaron Eckhart as “Harvey Dent”; Maggie Gyllenhaal as “Rachel Dawes”; and Morgan Freeman as “Lucius Fox.” Nolan directed the film from a screenplay written by Jonathan Nolan and Christopher Nolan, story by Christopher Nolan & David S. Goyer. The producers are Charles Roven, Emma Thomas and Christopher Nolan.
“The Dark Knight: App Edition,” protected by Widevine, allows consumers to download a permanent copy of the film to their iPhone, iPod touch or iPad, or stream it through the App. They can watch over three hours of bonus clips; explore a rich gallery of photos and trailers; test their film knowledge with interactive video trivia; listen to memorable one-liners and export them as ringtones; post Twitter and Facebook updates; and monitor relevant movie buzz in real time.
“The Dark Knight: App Edition” is available for free from the App Store on iPhone, iPod touch and iPad, or at www.itunes.com/appstore. The entire feature film and bonus materials can be purchased for $9.99 (US) through an In-App Purchase.