herzog

Werner Herzog certainly has his playful side, but “stern and serious” might be his most natural tone. That makes him an ideal director to craft a simple but very effective message about the dangers of texting while driving. The Grizzly Man director contributes to AT&T’s “It Can Wait” ad campaign with this short promo featuring a mother and her son, who was gravely injured by a driver who failed to keep her eyes on the road. The subjects and their story are powerful, and Herzog presents them in an elegant, unforgettable manner. 

[via Fastcocreate]

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