Posted on Monday, July 5th, 2010 by Russ Fischer
Last week we saw the first international trailer for Let Me In, the American remake of Let the Right One In. Now there’s a UK poster that sports a minimal, bloody design. But the US distributor of the film is in trouble, and after the heads of the company resigned last week, will we have to wait some time for the marketing push to begin in the States?
Empire has the new one-sheet, and while I really like the bloody logo I remain a bit confused about how the ice in the image is meant to be representative of the New Mexico setting of the remake. That was a point of confusion for me in the trailer, too — not that New Mexico is free of snow and ice, but it’s not exactly what you think of with respect to the state. I’d thought we might see more differentiation between the original film and this version thanks to the changed setting, and it’s odd to see them look so much alike.
Beyond that I’m still not sure what to think about the trailer. On one hand I like the cinematography quite a bit, and leading off with voice-over from Elias Koteas is an easy way to get me in the movie’s corner right off. But the music is terrible, and I have to hope that it’s just a marketing gag rather than a genuine indication of the tone of the film. If the trailer was meant for American audiences I wouldn’t have any trouble believing that, but UK trailers are often cut slightly closer to the real tone of the film. Wait and see, I guess.
Problem is, we might not get a US trailer for the movie any time soon. There’s been quite a bit of upheaval at distributor Overture over the past week. Chris McGurk and Danny Rosett, heads of the Starz-owned company, resigned last week after basically being forced into inactivity for most of this year. Overture still exists, and for now will be run by marketing head Peter Adee (according to Anne Thompson) but with Let Me In, Stone and Jack Goes Boating being the three Overture properties that the company is contractually obligated to release, don’t expect much of a push for any of them as things stand now.
There have been potential buyers for Overture, including the Gores Brothers, who’ve also had their sights set on Miramax, but no movement has taken place on any sale. Variety says the sale is ongoing, and that the various film divisions held by Starz (including Overture and Anchor Bay) could be sold separately if a buyer can’t be found for all of them. But the trade also says that fall release plans for Stone (the not-terribly good-looking Ed Norton prison movie) and Jack Goes Boating (Philip Seymour Hoffman‘s directorial debut) are uncertain, with no mention made of Let Me In. If the company is truly stalled, perhaps we could see a sale of those film assets to another distributor.
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