Posted on Thursday, April 3rd, 2014 by Russ Fischer
Other than saying “hey, Tom Hardy is in this!” how exactly does one promote a film in which a guy drives a car for an hour and a half? A new set of two Locke trailers attempt to tackle the problem by running in opposite directions.
“One guy in a car” is the basic setup of Locke, the film from Steven Knight in which Hardy plays a troubled guy who fields phone calls while on a drive to attend an event that could change his life. The film may have a performance from Hardy that has been praised up and down the festival circuit since the film debuted last year (as the first spot’s quote barrage shows) but it is pretty short on the whizz-bang moments that trailer editors thrive on. So the approach here is a bit novel, and the short spots are heavy on tension and atmosphere — and Hardy’s performance.
Locke opens in the UK on April 18, and hits the US on April 25. Trailers via The Playlist.
Locke is the story of one man’s life unravelling in a tension-fuelled 90-minute race against time. Ivan Locke has the perfect family, his dream job, and tomorrow should be the crowning moment of his career. But one phone call will force him to make a decision that will put it all on the line.