Posted on Monday, October 10th, 2011 by Russ Fischer
I’m not sure that spots asking movie audiences to put their phones away have any real effect outside of an environment like the Alamo Drafthouse, which actually enforces such things, but the recent spate of self-aware ‘don’t talk or text’ shorts have been fun to watch.
The most attention-getting one in recent memory came from the Alamo, which re-purposed a customer’s angry voicemail into a no-texting PSA. Now The Muppets get their own, in conjunction with AMC theaters. Even if this doesn’t persuade rude patrons to put away their phones, at least it can entertain the rest of us.
This is, of course, a piece of marketing for Disney’s upcoming Muppet movie, directed by James Bobin and starring Jason Segel, Amy Adams, and Chris Cooper along with lots and lots of Muppets. It’s also a good reminder to leave your microwave over at home, or at least in the car. I always forget to do that. The Muppets hits theaters November 23, 2011.
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On vacation in Los Angeles, Walter, the world’s biggest Muppet fan, and his friends Gary (Jason Segel) and Mary (Amy Adams) from Smalltown, USA, discover the nefarious plan of oilman Tex Richman (Chris Cooper) to raze the Muppet Theater and drill for the oil recently discovered beneath the Muppets’ former stomping grounds. To stage The Greatest Muppet Telethon Ever and raise the $10 million needed to save the theater, Walter, Mary and Gary help Kermit reunite the Muppets, who have all gone their separate ways: Fozzie now performs with a Reno casino tribute band called the Moopets, Miss Piggy is a plus-size fashion editor at Vogue Paris, Animal is in a Santa Barbara clinic for anger management, and Gonzo is a high-powered plumbing magnate. With secret, signature, celebrity cameos, “The Muppets” hits the big screen Nov. 23, 2011.