This is not a commercial. Well, it is. It’s not a commercial for a burger chain, but it is a commercial for a film called Branded. The movie is the product of a couple of ad guys, Alexander Doulerain and Jamie Bradshaw, who have drawn some conclusions about the nature of marketing. The prime conclusion seems to be that marketing is part of a takeover of the human race, and one masterminded by something inhuman.

A few weeks ago we saw a version of this trailer for Branded, but it was dubbed in Russian. Now the English-language version is here, so you can actually tell what’s going on; you won’t just have to look at the faces of Jeffrey Tambor, Max von Sydow, Leelee Sobieski, and Ed Stoppard. Read More »

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Maybe Mad Man Michael Ginsberg wasn’t joking about being from Mars after all. The dystopian thriller Branded (a.k.a. Moscow 2017) takes as its premise the idea that corporate marketing is actually part of an evil plot to keep citizens dull and passive. And I don’t mean “evil” as in simply greedy or dishonest a la Wall Street — I mean “evil” as in sinister, possibly alien, and probably even capable of literally demolishing the world.

Adding to the intrigue of this enjoyably cheesy-sounding film is its cast, which includes Jeffrey Tambor, Max von Sydow, and Leelee Sobieski, plus Ed Stoppard (Upstairs Downstairs) as the tenacious protagonist who seeks to uncover the truth. Watch the trailer after the jump.

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The first trailer for Stephen Daldry‘s adaptation of Jonathan Safran Foer‘s novel Extremely Loud and Incredibly Close tried to live in the area between quirky, endearing and sentimental. The balance didn’t work for me, especially thanks to the reliance on U2 as the score for the trailer. As a result I think that first look at the movie pegged it as little more than cloying Oscar bait.

Now there is a new trailer that goes straight for the sentiment by opening with the character played by Tom Hanks calling his wife, played by Sandra Bullock, from one of the high floors of the World Trade Center on the morning of 9/11. From there, the trailer swirls into minor portraits of some of the film’s characters and situations as it follows that couple’s son (newcomer Thomas Horn) through the turbulent days that follow 9/11, but there still isn’t much explanation of the story. See for yourself below. Read More »

‘Extremely Loud and Incredibly Close’ Trailer

Here’s the trailer for Stephen Daldry‘s adaptation of Jonathan Safran Foer‘s novel Extremely Loud and Incredibly Close, based on a script by Eric Roth. The movie has been a curiosity for me for months in part because the book is a piece of post-modernism that doesn’t lend itself easily to adaptation, and in part because Daldry chose a non-actor, Thomas Horn, to play the central role of 11-year old Oskar Schell. Sure, he’s got established stars like Tom Hanks and Sandra Bullock as buffers, but that’s still a ballsy move. Get the first taste of what came of that big risk-taking, after the break. Read More »

Warner Bros. evidently has high hopes for Stephen Daldry‘s adaptation of the Jonathan Safran Foer novel Extremely Loud & Incredibly Close, as the studio recently set the film for a December 25 debut. Indeed, the novel, which is a quirky but heartfelt account of a young boy’s attempt to uncover some family history in the wake of 9/11, could easily be the basis for a moving holiday film.

I’m anxious to see a trailer, in part because the key role in the film — the boy Oskar — went to a non-actor: young Jeopardy! winner Thomas Horn. The potential that this film will reveal a new young talent seems high, much as True Grit did last year with Hailee Steinfeld. While we wait for that trailer, check out the first official image from the film, which shows Horn with Tom Hanks, as Oskar’s father. Read More »

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Briefly: Just a short news piece on this one, because this story should come as a surprise to exactly no one. If David Fincher and Sony weren’t trying to hire Max Von Sydow for The Girl With the Dragon Tattoo, specifically for the role of Henrik Vanger, that would be an indication that all the rules that govern Hollywood had suddenly disappeared. But they haven’t, and so Fincher and Sony are indeed in talks with the actor, according to Variety, to play Henrik Vanger. That’s the character that sets the bulk of Dragon Tattoo in motion when he hires Mikael Blomkvist (Daniel Craig) to investigate the decades-old disappearance of his favorite great-niece. (He also effectively hires Lisbeth Salander, to be played by Rooney Mara, to investigate Blomkvist.) When I saw the original film, I just assumed that Max Von Sydow would play the character in the remake, and I’d guess that almost anyone else who thought about it figured the same. So here we are.

Shutter Island Movie Trailer #3: Now With More Pulp!

Shutter Island

No, this new Shutter Island trailer doesn’t feature Jarvis Cocker. What it does do is recut much of the footage we’ve already seen with a bit of new stuff, and the overall effect is: “hey, remember me? Haven’t come out yet! See you in February.” Read More »

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