Posted on Wednesday, November 28th, 2012 by Russ Fischer
Giant monsters are about to attack human civilizations, but we’re in luck: Guillermo del Toro and an army of giant robots are ready to fight them. Warner Bros. and Legendary Pictures are getting ready to show off del Toro’s film Pacific Rim in a big way, with a trailer debut in December in front of The Hobbit.
Today the viral campaign for the movie has kicked up into a state of alert, with a video from the Kaiju Emergency Alert System — the Kaiju are the film’s giant monsters — and a “leaked” document from the Great Britain Air Command to a Lt. Col. Takada, discussing the assignment of pilots to the “Jaeger Initiative,” with Jaegers being the film’s giant robots. There’s also a new world map on the Pacific Pan Defense website, showing what may be the first attack site.
Update: We’ve added another video to the post — this one has some footage that will really let you know what the scale of the Kaiju will be. It’s fun, impressive stuff.
And the leaked memo, via Total Film:
Pacific Rim opens on July 12th, 2013, with Charlie Hunnam, Idris Elba, Charlie Day, Rinko Kikuchi, Max Martini, Rob Kazinsky, Clifton Collins Jr. and Diego Klattenhoff.
Update: Thanks to The Film Stage for this video and the fantastic blueprint that follows: