James Bond Heineken

There is a marked difference between the tough, squinting James Bond played by Daniel Craig and the urbane, quippy Bond incarnated by Roger Moore in seven films released between 1973 and 1985. The two get a little closer, however, in this long James Bond Heineken spot, which vaguely promotes the new film Spectre and definitely promotes the beer.

What you get in this 90-second spot is a boat-based chase scene built out of footage from Spectre with a bunch of ad-agency created footage of a woman whose waterskiing plans are derailed by Bond’s activities, turning her into a not-unwilling beer delivery service.

It’s goofy and cheesy. It’s also kind of fun thanks to the ingenuity of adding the commercial aspects to what I suppose are Spectre shots created for a very different purpose, and also because this is the closest we’re ever likely to see Daniel Craig getting to the winking, colorful Bond of years past. 

That spot is, naturally, from Heineken.

The difference between the Craig and Moore versions of Bond is one of the things at the center of Joe Cornish’s hilarious proposed theme song for Quantum of Solace. Since the spot above also gets me thinking about that difference, why not use this as an opportunity to showcase that song once again?

Spectre is set for release in the UK on October 26, 2015, and in the US on November 6, 2015.

A cryptic message from the past sends James Bond (Daniel Craig) on a rogue mission to Mexico City and eventually Rome, where he meets Lucia Sciarra (Monica Bellucci), the beautiful and forbidden widow of an infamous criminal. Bond infiltrates a secret meeting and uncovers the existence of the sinister organisation known as SPECTRE.

Meanwhile back in London, Max Denbigh (Andrew Scott), the new head of the Centre for National Security, questions Bond’s actions and challenges the relevance of MI6, led by M (Ralph Fiennes). Bond covertly enlists Moneypenny (Naomie Harris) and Q (Ben Whishaw) to help him seek out Madeleine Swann (Léa Seydoux), the daughter of his old nemesis Mr White (Jesper Christensen), who may hold the clue to untangling the web of SPECTRE. As the daughter of an assassin, she understands Bond in a way most others cannot. As Bond ventures towards the heart of SPECTRE, he learns of a chilling connection between himself and the enemy he seeks, played by Christoph Waltz.

Sam Mendes returns to direct SPECTRE, with Daniel Craig reprising his role as 007 for the fourth time. SPECTRE is produced by Michael G. Wilson and Barbara Broccoli. The screenplay is by John Logan and Neal Purvis & Robert Wade and Jez Butterworth, with a story by John Logan and Neal Purvis & Robert Wade.

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