frozen-trailer-3

Here’s a trailer for Disney Animation’s Frozen that isn’t as squarely aimed at the kids as the previous ones we’ve seen. Here, there’s a more direct link to Hans Christian Anderson’s original fairy tale The Snow Queen, and also an explanation of the origin of Olaf, the little snow man that has been the focus of so much of the marketing so far.

This trailer also shows off the new song ‘For the First Time in Forever,’ as it positions Frozen as the greatest thing Disney Animtion has done since The Lion King. In general, it makes the film look a bit more sweeping and grand than some of the other trailers have done, and that’s a good thing.

Frozen opens on November 27.

Walt Disney Animation Studios, the studio behind “Tangled” and “Wreck-It Ralph,” presents “Frozen,” a stunning big-screen comedy adventure. Fearless optimist Anna (voice of Kristen Bell) sets off on an epic journey—teaming up with rugged mountain man Kristoff (voice of Jonathan Groff) and his loyal reindeer Sven—to find her sister Elsa (voice of Idina Menzel), whose icy powers have trapped the kingdom of Arendelle in eternal winter. Encountering Everest-like conditions, mystical trolls and a hilarious snowman named Olaf (voice of Josh Gad), Anna and Kristoff battle the elements in a race to save the kingdom.

The film is directed by Chris Buck (“Tarzan,” “Surf’s Up”) and Jennifer Lee (screenwriter, “Wreck-It Ralph”), who also wrote the screenplay. It is produced by Peter Del Vecho (“Winnie the Pooh,” “The Princess and the Frog”). Featuring original songs from Tony® winner Robert Lopez (“The Book of Mormon,” “Avenue Q”) and Kristen Anderson-Lopez (“In Transit,” “Winnie the Pooh”), and an original score by Christophe Beck (“The Muppets,” Oscar®-winning short “Paperman”), “Frozen” hits theaters in 3D on Nov. 27, 2013.

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