Posted on Sunday, November 30th, 2014 by Peter Sciretta
We loved the Star Wars: The Force Awakens teaser trailer, and have already over analyzed and talked about it at length elsewhere on the site. But as I thought more about the trailer, I realized that the teaser was missing a few key elements that most people would have expected. Note: these are not complaints, only observations. What is Star Wars: The Force Awakens trailer missing? Find out after the jump.
LucasFilm / Disney Company Logos
Most movie trailers begin with a quick flash of the movie studio and production company logos. The twinkling Lucasfilm logo has become a staple of Star Wars trailers, almost as much as the 20th Century Fox fanfare was on the first six films. (Oh boy, we’re going to miss that too.) But the Star Wars: The Force Awakens teaser trailer didn’t feature the Lucasfilm logo, or even Disney’s majestic castle or Bad Robot’s “running robot logo” screens. It instead begins in total blackness, adding to the teaser’s mystery.
With a movie named Star Wars, you would expect to see stars and the blackness of outer space. But The Force Awakens teaser trailer was entirely set on within the atmosphere of a handful of planets. Yes, we saw X-Wing fights in attack formation, but gliding close to a large body of water. Yes, we did see the Millennium Falcon take flight, but instead of blasting off the planet to space it appears to be in a inner atmosphere dogfight with Tie Fighters. Is this a bad thing? No. But I think its worth noting especially since director JJ Abrams’ Star Trek films have gotten a lot of Trekkie fan criticism because the stories haven’t featured much in the way of space travel. I don’t expect this to be the case with Star Wars: The Force Awakens, but still — its funny that the teaser trailer doesn’t show a second of outer space.
The film features absolutely no characters from the original six films. Not only do the human leads of the former trilogy not appear –Luke Skywalker (Mark Hamill), Han Solo (Harrison Ford), Princess Leia (Carrie Fisher), but the masked and costumed characters as well — Chewbacca (Peter Mayhew), C-3PO (Anthony Daniels), R2-D2 (Kenny Baker) or even Warwick Davis. We may recognize familiar yet-updated ships, outfits, armor, and weapons but none of the characters we have come to love appear in this 88-second trailer.
Apparently the classic trilogy characters will only make brief appearances in the marketing of the film — where they are and how they fit into the grand placement of the story is being protected. We’ve learned that the marketing for Star Wars: The Force Awakens will almost entirely focus on the new leads, which include Daisy Ridley and John Boyega front and center — how cool is it that the teaser trailer to the biggest movie of all time is being marketed with female and black leads? This is great progress.