Posted on Wednesday, February 3rd, 2010 by Russ Fischer
A quick note, and hopefully one of the last stories we’ll have to run about Avatar breaking yet another box office record. This week, James Cameron‘s current film overtook his last one in the domestic box office tally. In its full theatrical run, Titanic grossed $600.8 million while Avatar has now taken $601.2 million in only 47 days. Go ahead and cite inflation and the 3D surcharge on ticket prices as factors in Avatar‘s gross; reportedly, more than 80% of Avatar‘s domestic business is from 3D screenings.
For a film that was pegged as a sure-fire failure by some, beating Titanic in less than two months is a hell of a thing, even with inflation and the 3D price bump.