Virgin America Safety Video

As someone who flies several times a year, I’ve long since stopped paying attention to those pre-flight safety videos. There are only so many different ways the FAA can explain how to buckle a seatbelt or find the nearest exit, and those subjects weren’t even interesting the first time around.

But leave it to Step Up 2 director Jon M. Chu and Virgin America to get jaded travelers to sit up and take notice. Not only did I watch this entire video, I watched it voluntarily — at home, on a computer, when I had no reason to be watching a pre-flight safety video at all. It turns out that a little song and dance go a long way when it comes to jazzing up some really boring instructions. Check it out after the jump.

Virgin America posted the video below, called “VX Safety Dance.” Reality TV viewers may recognize some familiar faces from American Idol or So You Think You Can Dance. Jamal Sims and Christopher Scott choreographed.

Most pre-flight safety videos don’t merit a behind-the-scenes featurette, but this isn’t most pre-flight safety videos. If you’re eager to see how it all came together, watch the making-of video below.

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