Posted on Tuesday, March 8th, 2011 by Germain Lussier
Facebook has starred in movies, we’ve seen a movie about Facebook and now, for the first time, you’ll be able to watch movies on Facebook. Warner Brothers just announced they’ll be the first movie studio offer movies directly to Facebook. Starting March 8, they’ll “begin testing an offering of selected movies for purchase or rental through Warner Bros. Entertainment’s Facebook movie Pages.” The first film available is Christopher Nolan’s The Dark Knight, the most financially successful movie in Warner Brothers history. If you “Like” the movie on Facebook, you can choose to rent it for $3 and then watch the movie, comment during it, pause it and more, right on your Facebook page, for 48 hours. In the near future, you’ll also be able to purchase full movies and do the same thing. Read more details after the jump.
“Facebook has become a daily destination for hundreds of millions of people,” said Thomas Gewecke, President of Warner Bros. Digital Distribution in a press release “Making our films available through Facebook is a natural extension of our digital distribution efforts. It gives consumers a simple, convenient way to access and enjoy our films through the world’s largest social network.”
Simple and convenient? Yes. Practical and comfortable? Not yet. Considering studios are pushing digital copies of films onto virtually all of their Blu-rays and streaming content via Netflix, Hulu and Amazon is becoming more and more prevalent, it seems only natural that the biggest website on the internet, Facebook, would get into the digital movie game. The question becomes, would you want to watch a movie on Facebook?
I think that answer will probably be yes, simply because so many people rely on Facebook for their socializing. However, even as the selection of films slowly grows over the next few months, what it’s going to take for this venture to really take off is the ability to port a movie, through Facebook, onto your television, much like Netflix can do via your PlayStation 3 or X-Box 360.
Here’s what the page is going to look like and you can read the full press release below it. Do you think this is the start of something new? Or the beginning of an epic fail?
BURBANK, CALIF., March 8, 2011 – Warner Bros. Digital Distribution (WBDD), a market leader in video-on-demand and electronic sell-through, today announced it will begin testing an offering of selected movies for purchase or rental through Warner Bros. Entertainment’s Facebook movie Pages. Consumers will be able to use Facebook Credits to easily buy or rent a title, all while staying connected to Facebook.
Starting today, millions of fans who “Liked” Christopher Nolan’s blockbuster film “The Dark Knight” can rent the title through its official Facebook Page (http://www.facebook.com/darkknight). Consumers simply click on the “rent” icon to apply their Facebook Credits, and within seconds they will begin enjoying the film. The cost per rental is 30 Facebook Credits or $3. This offering is presently available only to consumers in the United States. Additional titles will be made available for rental and purchase on a regular basis over the coming months.
“Facebook has become a daily destination for hundreds of millions of people,” said Thomas Gewecke, President of Warner Bros. Digital Distribution. “Making our films available through Facebook is a natural extension of our digital distribution efforts. It gives consumers a simple, convenient way to access and enjoy our films through the world’s largest social network.”
Fans will have full control over the film while watching it through their Facebook account for up to 48 hours from purchase. They can choose to watch it in full screen, pause the movie, and resume playing it when they log back into Facebook. Consumers will also have full Facebook functionality including the ability to post comments on the movie, interact with friends and update their status.