TNT is known for their catch phrase “We Know Drama” and, with the channel coming to Belgium, they decided to show the people of that country just what to expect. A red button was placed in the middle of an unassuming village square with the sign “Push to Add Drama” above it. There it laid in wait for someone to push it. They did and the resulting video has over 20 million views in less than a week. Check it out below.
Here’s the description from the YouTube page:
To launch the high quality TV channel TNT in Belgium we placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text “Push to add drama” invited people to use the button. And then we waited… Discover here what happened or visit http://www.tnt-tv.be for more info.
The page for the video on the above TNT site can be accessed here but it’s pretty self explanatory.
Do you think something like this would go over well in the United States?