On /Film, we like to profile commercial filmmakers who might have a future on the big screen. You might remember Adam Berg, as he was the filmmaker behing Philips’ 2 minute short film Carousel (the Dark Knight inspired clown robbery shown over one single frozen moment of time). The 139-second advertisement won the prestigious Film Grand Prix at the Cannes Lions International Advertising Festival. The 38-year-old Swedish music video director has helmed many of the videos for his brother Joakim Berg’s musical group Kent, as well as other musical artists. OneCoolThingADay tips me off to Berg’s latest commercial, a spot for Dulux Walls.
Let’s Colour is a worldwide initiative to transform grey spaces with colourful paint. This 2 minute global film was shot by multi-award winning director Adam Berg over four weeks in Brazil, France, London and India. Every location is real and they remain transformed by a palette consisting of 120 different colours. The people in the film are not actors, they are real people who rolled up their sleeves to transform their community with colour.
The commercial was released earlier this summer. If you haven’t yet seen it, hit the jump.