I have a hard time calling this sort of thing a television spot, even though that’s technically what it is. But when you go over a minute and and half in length, I call it a trailer. Maybe we should term this new kind of commercial a “TV Trailer”. Anyway, this new TV Trailer for Jason Reitman‘s Up in the Air premiered during the season finale of Mad Men, a show I desperately need to catch up on. Entitled “Everyone Needs A Co-Pilot”, this ad focuses more on Ryan Bingham’s relationships.
If you’re already sold on seeing this film, I would recommend staying away from this, or any other trailers for the film. I feel they are getting progressively worse in terms of showing you story points which occur in the second half of the film. Having the main character speak the lesson that you hope he might learn during the two hour cinematic journey is a bit too revealing for me, regardless of the fact that he could just be saying it to someone else, regardless of the fact that you don’t know how this film ends (and trust me, you don’t).
For those of you, like me, who didn’t see Mad Men this week…. or those of you with DVRs or itunes/torrent downloads, both of which bypass commercials, you can watch the new tv trailer embedded after the jump.
From Jason Reitman, the Oscar® nominated director of “Juno,” comes a comedy called “Up in the Air” starring Oscar® winner George Clooney as Ryan Bingham, a corporate downsizing expert whose cherished life on the road is threatened just as he is on the cusp of reaching ten million frequent flyer miles and just after he’s met the frequent-traveler woman of his dreams.
Watch the trailer in High Definition on Apple.