Posted on Friday, July 1st, 2011 by Peter Sciretta
Say what you will about Michael Bay, but he is a filmmaker who knows how to maximize the bang for the buck. He is often critisized for using too much product placement, which gives him millions of dollars more to play with than he would have otherwise had access to. In a film like The Island it is annoying and distracting, and in a film like Transformers: Dark of the Moon, its much less noticable (although David Chen was bothered more by the Cisco product placement).
Filmmakers often use stock footage to save money from traveling to capture an exterior of a city, house or location. Its a very common occurance which you likely never notice. Bay has used stock footage in most of films, sometimes borrowing shots from his earlier movies (here is an example from Transformers, a shot of an aircraft carrier that was borrowed from Pearl Harbor). My friend Alex from FirstShowing just pointed me to a clip on YouTube which shows that Bay recycled shots from an action sequence from The Island in Transformers: Dark of the Moon. I’m not sure how often this kind of thing happens, but my guess is that it happens probably more than you would think. Watch the clip after the jump.