/Film 1.0

In The Beginning…

Peter Sciretta created /Film after a stint writing full time for the AOL-owned movie blog Cinematical. On August 23rd 2005, the site launched with a posting by Zach Lawrence, chronicling his Top 10 Movies of All Time. Within the first month, we had built up a team of over 20 bloggers from around the United States.

Cha-Cha-Changes…

Within the first year of the site, we made many contextual format changes. For a very short time we began to concentrate more on celebrity news than movie/film topics. But in the end we found our place, concentrating on the geek/genre centric side of the movie universe. We also came to the conclusion that a blog needed to be more personable and opinionated. People don’t need another movie news site with 20 writers in this long-tailed world. So by year two, we had downsized the staff to a select group of four or five people. /Film Editor Peter Sciretta became the main source of news and opinion to give the blog it’s much needed structure. The idea was/is that /Film would be a blog with a personal point of view on the cutting edge of breaking news. Soon after, our community began to grow.

Growing Pains

Alexa

In January 2007, we premiered /Film 2.0, a more accessible website design. Readership to /Film started to explode in early 2007. On the Alexa graph above, you can see that /Film quickly overtook Premiere Magazine’s website (premiere.com) by February. We even grew too big for our boxers and had to make the move to a MediaTemple dedicated server (We Heart Media Temple). /Film currently competes with the other big movie sites on the internet.

/FilmCast

/FilmCast

/Film hired the incredible team running the The Watchers Podcast, and launched the site’s regular live podcast, the /Filmcast on May 26th 2008. In the /Filmcast, David Chen, Devindra Hardawar, and Adam Quigley debate, pontificate, and delve into the latest films, film news, television shows, and entertainment-related items from the previous week. The podcast quickly became one of the top film podcasts on iTunes. In addition to being available for download, the /Filmcast typically broadcasts live on Monday nights at 9 PM EST / 6 PM PST at Slashfilm.com/live, where listeners can join in and participate in the conversation. Weekly guests have included everyday bloggers, webmaster luminaries, and movie stars and directors from all walks of life. The following are some notable celebrity /Filmcast appearances:

Respect!

/Film has earned the movie industry’s respect. We’re on the junket list for most of the major movie studios, regularly attend advance press screenings and visit movie sets.

In Marketing

/Film has been quoted in the Hostel: Part II worldwide marketing campaign (including the television spots, newspaper advertisements, and even the film’s official website). We’ve also been quoted on the theatrical movie poster for Fido, television and newspaper ads for Ninja Assassin, television sports for 127 Hours and The Social Network, the official website and international dvd for Miramax’s Eagle vs. Shark. /Film’s Mel Valentin was quoted in the official trailer for Choke.

In Print

In June 2007, we were mentioned and quoted in an article by The New York Times.

We were listed in Vanity Fair’s BlogOpticon.

/Film’s Review of The Dark Knight was reprinted in The Wall Street Journal’s Indian newspaper Mint.

In June 2008, /Film was featured in PC Magazine’s Best Websites for Movie Fans.

In 2009, we were rated One of the 25 Best Blogs of the Year by Time Magazine.

Total Film Magazine named us the Best Major Movie Blog on the web.

The Guardian listed /Film as one of the 100 Essential Websites on the Internet.

Total Film Magazine named /Film founder/editor/writer Peter Sciretta one of Film’s Most Influential People.

MovieMaker Magazine listed /Film as one of the 50 Best Blogs for Moviemakers.

On Television

On July 14th 2007, /Film was briefly mentioned during VH1′s Best Week Ever coverage of JJ Abrams’ Cloverfield.

On August 1st 2007, Peter Sciretta appeared on CNBC’s On The Money to talk Cloverfield.

G4TV’s Attack of the Show named /Film One of the Best Movie Blogs on the web.

/Film’s Peter Sciretta was quoted during the commercial for Drive Angry 3D, which aired during the 2011 Super Bowl

On the Radio

Brendon Connelly regularly appears on the BDK Movie Show on Washington DC’s WJFK radio

On the Web

We won the Reader’s Choice Award for Best Entertainment Blog in the 2007 Performancing Blog Awards.

Nominated for Best Major Blog 2008 in the 2008 Weblog Awards.

Nominated in the Entertainment category of the 2007 and 2008 Bloggies.

MSN named /Film One of the Best Movie Websites of the Decade.

#1 Movie Blog on Technorati.com, also ranked #33 blog on the web

Skateboarding legend Steve Berra admitted that he frequently reads only two websites, one of which is /Film

On Location

We’ve attended and covered the Sundance Film Festival since 2004 (an awesome year which included Napoleon Dynamite, Saw, Garden State, Saved!). We’ve also covered New York City’s Tribeca Film Festival since 2006, and WonderCon in San Francisco, San Diego Comic Con, and the Toronto Film Festival in 2007. In 2008, we also traveled to the South By Southwest Film Festival in Austin Texas.

Fanboy Moments

Peter Sciretta: “I started blogging about film because our love for the medium. And I became a blogger instead of a ‘journalist’ for the sole reason that I could mark out my fanboy passions, and help promote some of the projects and people that interest me. The idea was/is that there are probably others who have my same cinematic sensibilities. That said, we’ve been really lucky to interview some of the artists, actors and directors we really admire and respect. Over the last year as we have grown as a site, we’ve been really lucky to have a few of our favorite directors recognize our work (maybe only because we tend to write a lot of articles about our favorite directors, which in turn they somehow discover).”

The following is a list of cool “fanboy” moments so far:

  • Meeting Darren Aronofsky, who has made one of our favorite films of all time (Requiem for a Dream). He told us that he reads /Film “regularly.”
  • Before I became a movie blogger/journalist, Kevin Smith was my inspiration to become a screenwriter/director. While my feature film never went anywhere, he greatly influenced my life (I’m now getting paid to watch and write about movies. How cool is that?) and still remains one of my favorite directors (Clerks II was on my Top 10 Films of 2006 list, even). In April 2007, Smith wrote us to correct a factual error in a news story, telling us that he was a “Longtime reader, first-time writer-inner” and that he appreciates “all the cyber ink you’ve thrown my way.” Very Cool. Kevin Smith later included me in his quote round-up for Live Free or Die Hard, referring to me as “My man Pete at /Film.”
  • We also recieved an angry e-mail from comedy director Steven Brill after sarcastically calling him “the genius behind Little Nicky” in our critical analysis of the trailer for Drillbit Taylor.