Posted on Thursday, September 3rd, 2009 by David Chen
According to The Wall Street Journal, Youtube is in discussions with major movie studios about the possibility of renting movies through its online streaming video service. Youtube’s capacity to be a profitable enterprise has long been a source of much debate. With this success of services like Hulu, which is currently able to command top dollar for its ads, Youtube is clearly trying to expand its monetization options by exploring premium content. The WSJ story is hazy on the details, since talks are still ongoing and could easily fall apart, but hit the jump for what we do know.
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Following up on our previous news regarding Monty Python material on iTunes, Mashable is now reporting on a staggering increase of Monty Python DVDs sold on Amazon soon after the Python crew made some of their their more popular material free on Youtube. And by staggering, I mean 23,000% worth. Mashable notes that Monty Python’s DVDs climbed to the #2 spot on Amazon’s Movie’s and TV Bestseller List, and you don’t have to be a genius to follow that the sales were probably influenced by the Amazon links found on all of their Youtube clips.
When launching their massive Youtube effort, Monty Python made their intentions fairly clear:
“We’re letting you see absolutely everything for free. So there! But we want something in return. None of your driveling, mindless comments. Instead, we want you to click on the links, buy our movies & TV shows and soften our pain and disgust at being ripped off all these years.”
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