TWC head Harvey Weinstein is supposedly offering a $100,000 reward for the real life identity of the bitchy, self-absorbed shopaholic Upper East Side mom played by Laura Linney in The Nanny Diaries. The movie is based on a book, which much like The Devil Wears Prada, is based on real experiences. But the book’s authors won’t give any information about who the real Mrs. X could possibly be. The offer was apparently made at a recent screening of the movie. Weinstein was apparently overheard promising a “few well-connected but tight-lipped socialites $100,000 for any information that would lead to Mrs. X’s unveiling.”
Chances are it’s not a big name celebrity, which [...]

A young girl out of college played by Hollywood’s It girl gets an opportunity at a high class job and enters a world she previously knew nothing about. Her boss is a self obsessed rich elitist miserable bitch with marital problems. The young woman takes on the seemingly impossible job, devoting all the hours of her day. Her loved ones are ignored as she needs to divert attention at the drop of a phone call to her controlling boss. She eventually earns the respect of the people she works with, and somehow becomes sympathetic to the plights of her very unsympathetic boss. But at the end of the day she [...]

This coming weekend (8/24-26) offers 5 movies, and 1 of them stands out in early industry tracking. WAR (Lionsgate), from rap video director Phillip J. Atwell (he’s worked with 50 Cent, Xzibit and Eminem), is at just 45% Total Aware, but its Awareness with Males Under 25 is 64%. The Let Li/Jason Stathan action flick has the best Definite Interest of the 5 new releases with a decent 36%. Again, Under 25 Males lead the way as 42% say that they are interested. If Lionsgate plays this right with 2,200 screens and a late TV push, $10M-$12M is likely and $15M is a possibility.

The Weinstein Co has moved the release date of The Nanny Diaries yet again. The romantic dramedy adaptation was originally set to open on April 20th, but was pushed back to September 7th. Harvey Weinstein claimed the move was made to push the film in awards contention.  But now the movie has been moved forward two weeks to a late Summer release. The film will now open on Friday August 24th 2007. I wonder why. Award contenders don’t usually open in August. I’m just saying…
The Nanny Diaries follows a college student (Scarlett Johansson) who goes to work as a nanny for a rich New York family. Ensconced in their home, [...]

The Weinstein Company is moving the big screen adaptation of The Nanny Diaries (trailer) back FIVE MONTHS. The new Scarlett Johansson chick flick was scheduled to hit theaters on April 20th, but will now bow on September 7th 2007.
While a last minute release move is usually a bad sign, Harvey Weinstein claims the movie was made to push the film in awards contention. The movie will be released right at the beginning of “Oscar Season”, and the DVD release will coincide with the Golden Globes. The studio head also claimed that he didn’t want the film to get lost in the Summer of Sequels. I’ve seen the trailer, and I’m [...]

RealD has inked a deal to expand it’s Digital 3-D experience to an additional 200 screens (AMC, Regal, Cinemark, and more). Disney’s March 30th release of Meet the Robinsons will use the technology.
A heavyweight annual human rights report issued by the State Department lists Borat as a victim of censorship. The report cited Borat’s loss of his Kazakh webpage www.borat.kz in late 2005 alongside court cases and limits on free speech faced by the few domestic media critical of Kazakhstan’s long-serving President Nursultan Nazarbayev.
Kevin Smith’s London Q&A sold out so quickly that they’ve added a second show on Thursday April 5th.
Charlie’s Angels co-stars Drew Barrymore and Cameron Diaz are considering [...]

The first movie trailer for The Nanny Diaries is now online.