M Night Shyamalan directs The Last Airbender

LA Times reveals that not only has Paramount Pictures spent $150 million for the production budget of M Night Shyamalan‘s The Last Airbender, but they also invested over $130 million on the film’s marketing campaign. The article claims that The Last Airbender is “more than twice as expensive as any of Shyamalan’s previous eight films.”

Of course, Airbender is based on the popular Nickelodeon and the film has likely made a huge chunk of money back already on merchandising/tie-ins alone (McDonalds, Flip, Video Games, Spin Master toys, and and much much more). But can Paramount make back their full investment on Airbender?

.

Please Recommend /Film on Facebook

The Last Airbender

Paramount Pictures has released a new video clip from M Night Shyamalan‘s big screen adaptation of The Last Airbender. The 41 second clip shows Sokka’s (Jackson Rathbone) reaction to the ships of the Fire Nation approaching. Watch the clip right now after the jump.
Read More »

29 Photos from The Last Airbender

The Last Airbender

Paramount Pictures has released the final press kit for M Night Shyamalan‘s The Last Airbender and the final 29 high resolution production photos (which includes a bunch of new unseen images). Find them now after the jump, along with the production notes from the film.
Read More »

ILM Visit: The Last Airbender

fne080anim0694588

I’m a late Avatar convert. It took months of being assaulted by the plaudits of critics and audiences until I was even ready to entertain the notion that a Nickelodeon show could actually be deserving of such praise, and several more months after having watched it to wipe clean the shame I felt for not taking note earlier. Once I actually forced myself to sit down and check out the first few episodes, I was hooked, and not even two weeks later, I had finished the entire series. My transformation was complete; I had become a devout Airbender fanatic. And as a devout Airbender fanatic, it became my duty to give M. Night Shyamalan as much shit as possible for every misstep he would undoubtedly make in adapting the series for the big screen.

After my visit to Industrial Light & Magic though, he’s made that task just a little bit harder.

Read More »

Explore The Nations of The Last Airbender

The Last Airbender

Based on the successful Nickelodeon animated TV series, M Night Shyamalan‘s live-action feature film The Last Airbender tells the story of four nations tied by destiny – Air, Water, Earth, Fire. In the movie, the Fire Nation launches a brutal war against the others.

“A century has passed with no hope in sight to change the path of this destruction. Caught between combat and courage, Aang (Noah Ringer) discovers he is the lone Avatar with the power to manipulate all four elements. Aang teams with Katara (Nicola Peltz), a Waterbender, and her brother, Sokka (Jackson Rathbone), to restore balance to their war-torn world.”

Paramount Pictures has released four videos showing us The Fire Kingdom, The Northern Water Tribe, The Earth Kingdom, and the Air Temple. Watch the videos now, after the jump.
Read More »

The Last Airbender

We have a few release updates for upcoming movies:

Sony Pictures has announced that The Green Hornet will also be released in IMAX 3D, simultaneously with the 2D and 3D release of the movie on January 14th 2010. [thr]

Paramount Pictures has moved M Night Shyamalan’s The Last Airbender from Friday July 2nd to Thursday July 1st. The idea is that since it is a Thursday before July 4th weekend, the date will play like a holiday to the target demographic. Twilight Saga: Eclipse opens a day before on June 30th. [variety]

Scream Gems’ Priest was originally scheduled to hit theaters this year, but the studio pushed it back to 2011 so that the movie could be converted into 3D. That date obviously couldn’t be met, so the film is being delayed yet again, this time to May 13th 2011.

Cool Posts From Around the Web:

Video Clip: The Last Airbender

The Last Airbender

Another clip to premiere during the MTV Movie Awards was for M Night Shyamalan‘s The Last Airbender. The one minute clip is a showcase of some of the film’s more action-packed special effects-filled moments. Watch it right now, embedded after the jump.
Read More »

The Last Airbender

We thought we had seen the very last movie trailer for M. Night Shyamalan‘s The Last Airbender, but over the weekend a new international (Japanese) trailer was unleashed. Watch the trailer right now after the jump and please leave your thoughts in the comments below.

Read More »

Kane & Lynch

In addition to the films playing each year at the Cannes Film Festival every year, Hollywood pays millions to install banners, billboards, and hotel front skins on the Croisette to promote upcoming releases. Most of the advertising has never been seen before anywhere.

This year’s marketing offerings include Kane & Lynch, the Jack Black 3D comedy Gulliver’s Travels, The Last Airbender, The Chronicles of Narnia: The Voyage of the Dawn Treader, John LandisBurke & Hare, Wall Street 2: Money Never Sleeps, Eli Roth presents The Other Woman, Spider 3D, Elephant White, Son of No One and more. Check them out now, after the jump.

Read More »

Click Here To Read Older Movie News