Having not yet seen The Incredible Burt Wonderstone, I can’t comment on the quality of the film. But the marketing has been awesome. How could it not be, really? You’ve got a stellar cast (Steve Carell, Jim Carrey, Steve Buscemi, Olivia Wilde) and the world of magic to play in. The posters, billboards and trailers have all been flashy and eye-catching, selling a movie that feels fun and surprising. Come March 15, we find out if it was real or all an illusion.

The latest promo, cleverly masked as an in-casino ad, is probably the best part of the entire campaign, showing Buscemi and Carell doing some truly wacky stuff. Check it out below. Read More »

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