It’s well established by now that studios are willing to pay a high premium for established brands — books, TV shows, board games, really anything that might sound remotely familiar to moviegoers. When the investment pays off, we get record-breaking gems like The Avengers. But when it doesn’t, studios and moviegoers lose hundreds of millions on stinkers like Battleship.

What if, then, you could capitalize on recognizable names without actually paying for any rights? That’s what an outfit called The Asylum is doing. Their newest direct-to-DVD “mockbuster” is Age of the Hobbits, a hilariously low-rent affair that has nothing whatsoever to do with Peter Jackson‘s The Hobbit: An Unexpected Journey. Unfortunately for them, a court has now blocked Age of the Hobbits‘ planned December 11 release, citing the “likelihood” of consumer confusion. The trailer after the jump offers a peek at star Bai Ling and the other goofy delights we’ll be missing.

Read More »

.

Please Recommend /Film on Facebook

Trailers are an under-appreciated art form insofar that many times they’re seen as vehicles for showing footage, explaining films away, or showing their hand about what moviegoers can expect. Foreign, domestic, independent, big budget: I celebrate all levels of trailers and hopefully this column will satisfactorily give you a baseline of what beta wave I’m operating on, because what better way to hone your skills as a thoughtful moviegoer than by deconstructing these little pieces of advertising? Some of the best authors will tell you that writing a short story is a lot harder than writing a long one, that you have to weigh every sentence. What better medium to see how this theory plays itself out beyond that than with movie trailers?

Read More »

Trailers are an under-appreciated art form insofar that many times they’re seen as vehicles for showing footage, explaining films away, or showing their hand about what moviegoers can expect. Foreign, domestic, independent, big budget: I celebrate all levels of trailers and hopefully this column will satisfactorily give you a baseline of what beta wave I’m operating on, because what better way to hone your skills as a thoughtful moviegoer than by deconstructing these little pieces of advertising? Some of the best authors will tell you that writing a short story is a lot harder than writing a long one, that you have to weigh every sentence. What better medium to see how this theory plays itself out beyond that than with movie trailers?

Read More »

paranormal-entity

I’m not exactly sure what direct-to-DVD masterminds The Asylum could add to their own version of Paranormal Activity. The film was already incredibly low-budget, so I’m thinking they’re just going to focus on doubling up on their special-sauce of shit. Now we have the trailer for Asylum’s Paranormal Entity, and it’s pretty much everything I expected: A mashup of Blair Witch meets Paranormal Activity, with little originality on the horizon.

Read More »

LOL: Princess of Mars Teaser Trailer, From The Asylum

princess_of_mars_asylum

Usually, low-rent comedy genre house The Asylum (Mega Shark Versus Giant Octopus, Transmorphers: Fall of Man) waits until just as a movie is released to unleash their own knock-off / parody of the project. But with Edgar Rice Burroughs and A Princess of Mars, the company gets a two-fer. Their new Princess of Mars is already close to finished, and with it the company can perhaps steal a few Avatar-related dollars while creating a product that will be ready on DVD shelves when Disney eventually begins to promote Andrew Stanton’s John Carter of Mars. See the first teaser for Asylum’s version of the Burroughs novel, after the break. Read More »

Cool Posts From Around the Web: