Trailers are an under-appreciated art form insofar that many times they’re seen as vehicles for showing footage, explaining films away, or showing their hand about what moviegoers can expect. Foreign, domestic, independent, big budget: I celebrate all levels of trailers and hopefully this column will satisfactorily give you a baseline of what beta wave I’m operating on, because what better way to hone your skills as a thoughtful moviegoer than by deconstructing these little pieces of advertising? Some of the best authors will tell you that writing a short story is a lot harder than writing a long one, that you have to weigh every sentence. What better medium to see how this theory plays itself out beyond that than with movie trailers?
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Just days after Russ was discussing Paramount’s plans for a series of microbudgeted productions, the news breaks of their next step forward on that route. Their PDE wing – Paramount Digital Entertainment – have snapped up the global non-TV rights to Barbara Schroeder‘s much loved true-crime documentary talhotblond and have scheduled it for release via download on December 13. That’s today! Sneaky. And they sure aren’t hanging around.
PDE’s download partners include iTunes and Amazon, so it won’t be hard to come by this thing and it’s likely you’ll already have an account with one of the vendors. Success will come down to marketing this thing, and how appealing it sounds to audiences. Thankfully, I think it sounds pretty darn appealing.
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