Jobs (header size)

Steve Jobs didn’t get where he was by doing what everyone else did. He was so invested in coloring outside the lines, in fact, that he actually adopted “think different” as his corporate slogan. So it only makes sense that a movie about him would try to take a fresh approach, too.

Open Road Films has just unveiled a new trailer for Joshua Michael Stern‘s biopic Jobs, but in the spirit of the film’s subject, rather than releasing a traditional promo they’ve put out the first-ever Instagram trailer. It’s not exactly a world-changing revolutionary act, but at least it represents some slight deviation from the norm, right? Hit the jump to check it out, along with a handful of new stills.

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jOBS (header size)

Jobs, the biopic of Apple co-founder Steve Jobs starring Ashton Kutcher, premiered at Sundance earlier this year to mixed reviews. Kutcher’s performance was surprisingly good, but the script was lacking. “Jobs is so hell-bent on cramming all these seminal moments into one film, it never builds much context around them. We never feel like they mean anything,” I wrote. “The film loves to tell us things, but never quite explains any in a satisfactory way.” Looking down the barrel of a quickly approaching Spring release with no real buzz, the distributor decided to delay the film.

Well Jobs, directed by Joshua Michael Stern, is back. Co-starring Dermot Mulroney, Josh Gad, Lukas Haas, J.K. Simmons and Matthew Modine, it’ll now open on August 16. Read the press release below. Read More »

iSteve

It didn’t take long after Steve Jobs‘ death for Hollywood to get moving on films about his singular life. But a year and a half later, the first one out of the gate is one that was originally thought up as a joke just a few months ago.

Last month, Funny or Die announced the imminent release of iSteve, a parodic feature-length film starring former Apple ad campaign star Justin Long as the late tech guru. Two weeks ahead of its online debut, the first trailer has hit the web. Check it out after the jump.

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Steve jobs

Sony’s still figuring out what it wants to do with their Steve Jobs biopic, and Open Road just got cold feet about opening theirs. But out of the blue, a third competing project has arrived on the horizon. Funny or Die – yes, really — has just announced the April 15 online release of iSteve, a parodic take on the late Apple founder.

In an inspired bit of casting, former Mac pitchman Justin Long will take the lead as the turtlenecked tech icon. Jorge Garcia plays Steve Wozniak, while James Urbaniak and Michaela Watkins play Bill and Melinda Gates. Personally, I would’ve loved to see Funny or Die take the “Get a Mac” connection one step further with John Hodgman as Gates, but Urbaniak should bring plenty of laughs as well. Hit the jump to read more.

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jOBS-ashton-kutcher

Briefly: Ashton Kutcher made his big bow as Steve Jobs at Sundance, in the film once called jOBS and now wisely re-formatted as Jobs. The film was picked up by Open Road and quickly set for an April 19 limited opening. But audiences are going to have to wait longer to see Kutcher do his best take on the Apple co-founder.

That April date was chosen, presumably, because it is the anniversary of the founding of Apple, though not a particularly sexy one. (The 37th.) The distributor has decided that taking more time to market the film is a good idea. Whether any cuts or other changes will be made remains to be seen. A new date hasn’t been set at this point for the film directed by Joshua Michael Stern and written by Matthew Whitely.

Jobs also stars Dermot Mulroney, Josh Gad, Lukas Haas, J.K. Simmons and Matthew Modine. Germain reviewed the film at Sundance, saying it “feels slight because it tries to do too much.” [THR]

Once the initial disbelief at Ashton Kutcher‘s casting in Joshua Michael Stern‘s jOBS wore off, it became apparent that the Two and a Half Men star looked the part of late tech guru Steve Jobs, if nothing else. But there’s a wide gap between mimicking Jobs’ hairstyle and outfits and actually embodying his persona.

Sundance Film Festival attendees will get to see how Kutcher really fares when jOBS makes its world premiere as the Sundance Film Festival’s closing night film later this month, but the rest of us won’t have too much longer to wait either. Open Road Films has just picked up the biopic with plans to release it theatrically this spring. More details after the jump.

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The public knows Apple co-founder Steve Jobs in large part through the appearances he made on stage to deliver keynote speeches during Apple product launch events. The exec’s personality made him a focus for those interested in the intersection between tech and culture, and as the long-time face of Apple, Jobs became synonymous with the company, and with the particular way the company interacts with its customer base.

So if one was going to make a biopic about Jobs, those keynotes could be a prime lens through which to view the man. And that is exactly how Aaron Sorkin is approaching the Jobs bio he is currently scripting. Reportedly, Sorkin’s script will feature three long real-time sequences written around specific Apple events. Read More »

Two services get an improvement and another company pays tribute to one of its founding fathers. After the jump read:

  • Pixar has dedicated one of its buildings to Steve Jobs.
  • With the next iOS upgrade, Siri will be able to buy movie tickets for you.
  • Amazon Prime begins a monthly service to compete with Netflix.

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