Disney has a conundrum with Star Wars Episode VII. Yes, they’re making a highly-anticipated sequel to one of the greatest franchises of all time. But it’s also a sequel to six other films. Audiences will likely need an intimate knowledge of those films. And Disney doesn’t own the rights to those movies. So how do you promote six movies you don’t own, but are necessary to your blockbuster? New media.
A few weeks back, Disney announced they’d be releasing children’s book versions of the original films. Today, they revealed a plan to release specially-designed mobile apps called Star Wars Journeys that turn each of the six films into interactive experiences and games. The first episode is out today and you can read more info and see screenshots below. Read More »
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In 1999, anticipation was so high for George Lucas’ Star Wars Episode I: The Phantom Menace, many of us initially overlooked the film’s obvious problems. The awe and spectacle of seeing a new Star Wars film on the big screen outweighed the plot holes, terrible dialogue and awful characters. Years have passed, and now many viewers agree the movie is deeply flawed. But maybe, just maybe, it could have been fixed with a few quick changes. Enter the How It Should Have Ended team, which has created a funny new video centered around the film. Check it out below. Read More »
Update: Cover art for the three sets have been added.
Lucasfilm’s impressive streak of disappointment continues today as they’ve officially announced the special features for the September 12 Blu-ray release of Star Wars: The Complete Saga. The nine-disc set, which features all six movies in the series, actually has a number of reportedly brand new features including individual archive discs dedicated to each trilogy and several new feature length documentaries. Sounds great, right? Well, the set also contains a lot of material from previous releases and is missing several great features from those same releases. Finally – not that we were expecting anything else, but dare to dream – the upcoming box contains strictly the special editions of the original trilogy. Read the full press release and list of special features after the jump. Read More »
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You may have wondered why do so many movie trailers premiere on Apple.com. Chad Little, a former Apple.com employee has posted a public response to this question. The answer? Blame it on Jar Jar Binks and Star Wars Episode 1 The Phantom Menace….
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