You might well argue that 3D is nothing more than a gimmick but I would wholeheartedly disagree. You might as well say stereo sound over mono is a gimmick or that zoom lenses are a gimmick. The addition of a “second eye” opens up so many new expressive storytelling devices for filmmakers that this new dawn of digital 3D deserves to be taken as seriously as the advent of three-strip technicolor. It’s a popular claim that having seen a film in 2D you didn’t “miss anything”, but that would be equally true if you saw a film down-mixed to mono sound, on a laptop screen as opposed to in a huge auditorium or a color film when desaturated. These aren’t necessarily things you’d know you are missing out on.

The Venice film festival are taking 3D suitably seriously, it would seem with the announcement of a new prize for the best 3D picture of the year. Variety name nine films as eligible, two of which will be playing at the festival: Up and The Hole, which receives its world premiere in Venice.

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