Trailers are an under-appreciated art form insofar that many times they’re seen as vehicles for showing footage, explaining films away, or showing their hand about what moviegoers can expect. Foreign, domestic, independent, big budget: I celebrate all levels of trailers and hopefully this column will satisfactorily give you a baseline of what beta wave I’m operating on, because what better way to hone your skills as a thoughtful moviegoer than by deconstructing these little pieces of advertising? Some of the best authors will tell you that writing a short story is a lot harder than writing a long one, that you have to weigh every sentence. What better medium to see how this theory plays itself out beyond that than with movie trailers?

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Three Films Added to 2010 Sundance Film Festival

sundance-film-festival-2010

The Sundance Institute announced today the addition of three world premieres which will screen out of competition at the 2010 Sundance Film Festival:

  • It’s a Wonderful Afterlife: Bend it Like Beckham director Gurinder Chadha and co-screenwriter Paul Mayeda Berges return to Sundance with a comedy centered on an Indian mother who discovers that finding the perfect son-in-law can be murder. Staring Shabana Azmi, Goldy Notay, Sendhil Ramamurthy, and Sally Hawkins.
  • The Kids are Alright: Laurel Canyon director Lisa Cholodenko returns to Sundance with a soty of two children conceived by artificial insemination who bring their birth father into their family life. Written by Stuart Blumberg and Lisa Cholodenko, and starring Julianne Moore, Mia Wasikowska, Josh Hutcherson, Mark Ruffalo, and Annette Bening. Cholodenko received the 1998 Waldo Salt Screenwriting Award at Sundance for High Art.
  • The Romantics: Director and screenwriter Galt Niederhoffer returns to Sundance with an adaptation of her novel, The Romantics, a zeitgeist love story and generational comedy, takes place over the course of one night at a deluxe seaside wedding. The cast includes Katie Holmes, Josh Duhamel, Anna Paquin, Adam Brody, Malin Ackerman, Elijah Wood, Candice Bergen, Jeremy Strong, and Dianna Agron. Niederhoffer received the 2007 Sundance Audience Award for producing Grace is Gone. She also produced the Sundance Film Festival films Lonesome Jim, Dedication, Diminished Capacity, Birds of America, and Hurricane.

Cloverfield: Slusho Appears on Heroes

Slusho on Heroes

The stars of Heroes have a new favorite frozen drink, and it may look somewhat familiar. The following photos showed up on the blog of Heroes director/producer Greg Beeman of the cast of the hit show drinking “Slusho!” a drink which first appeared in the JJ Abrams’ series Alias, and has now become a focal point of the viral marking behind the hot JJ Abrams produced monster flick Cloverfield. So what will Heroes have to do with the upcoming movie? Will their be a connection? Greg Grunberg, a childhood friend of Abrams who has appeared in nearly every thing he’s produced thus far, appears on Heroes as Matt Parkman. Could he just be helping his best bud promote the upcoming film? Beeman won’t say:

“Now, the next group of photos falls into the “don’t ask/don’t tell” category. I credit Greg Yaitanes for staging all these pix, under the supervision of Joe Pokaski. Their cultural significance will become clear in the coming months, so… pay attention!”

There is obviously more to this story. Dennis at CloverfieldClues discovered that Slusho actually made its first appearance on Heroes during last night’s episode, check out that photo below:

Slusho on Heroes

We’ll keep you updated. Check out more Heroes behind the scenes Slusho photos after the jump.
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