Rotten Tomatoes Scores - Morning Watch

(The Morning Watch is a recurring feature that highlights a handful of noteworthy videos from around the web. They could be video essays, fanmade productions, featurettes, short films, hilarious sketches, or just anything that has to do with our favorite movies and TV shows.)

In this edition, a new video explains why the Rotten Tomatoes scores that are thrown around don’t really mean what you might think they do.. Plus, Edgar Wright reveals some Baby Driver Easter eggs to keep an eye out for the next time you watch the movie, and Kumail Nanjiani gets lost looking for the Saturday Night Live mainstage. Read More »

martin scorsese rotten tomatoes

The animosity between the film industry and internet “aggregators” has been simmering since the summer, but it’s just kicked up a notch with the introduction of legendary director Martin Scorsese into the fray.

Scorsese penned an excoriating essay against Rotten Tomatoes, Cinemascore, and other digital aggregation sites, calling them “hostile to serious filmmakers,” and a bane on the film criticism community. It’s another entry in the ongoing debate over the influence Rotten Tomatoes has over film studios and the box office.

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flatliners trailer

Like any year, 2017 has had some truly excellent films, and then it’s also had some stinkers. As we approach the end of the year and enter awards season, get ready for more excellent films. For now, though, here come the summer runoffs – the films studios had no real faith in and dumped at the dead-end of September. Films like the Flatliners remake, which is now sitting at an uncomfortable 0% on Rotten Tomatoes, as the folks at MovieFone were kind enough to point out. Read more about the Flatliners negative reviews below.

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rotten tomatoes study

Hollywood has been churning out memorable cinematic villains since the earliest days of moviemaking, but there’s one villain that the studios fear more than any other right now: Rotten Tomatoes. It’s become conventional wisdom in studio executive boardrooms to blame the site for poor box office performances. Why take responsibility for making a bad movie that audiences don’t care about if you can just point a finger somewhere else, right?

But the people at the top of the studio system who are interested in the truth instead of just a scapegoat might change their minds after reading about a new study published this week, which indicates that a film’s Rotten Tomatoes score doesn’t actually have any positive or negative correlation on its box office returns.
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hollywood blames rotten tomatoes

Hollywood just had one of its worst summer seasons at the box office in 20 years. And rather than blame sequel fatigue, cinematic universe fatigue, or rapidly increasing ticket prices, executives are pointing their finger at one culprit: Rotten Tomatoes.

The movie review aggregation website has been the bane of the industry — and some film critics — for years, getting accused of reducing nuanced film reviews to a good-or-bad scale. And industry insiders say that its growing omniscience on Google and ticket sales websites like Fandango are steering audiences away from movies that get bad Rotten Tomatoes scores. But is Rotten Tomatoes really solely at fault?

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SUICIDE SQUAD

The first Suicide Squad reviews hit the web yesterday, and while there was praise for performances from Will Smith, Margot Robbie, Viola Davis and even Jai Courtney, there was a lot of criticism in other areas. The consensus was while the characters were great and brought a lot of fun to the table, they’re unfortunately part of a movie that doesn’t use them to their full potential, mostly due to a lackluster narrative and a weak villain to motivate them.

Now director David Ayer has responded to the first wave of Suicide Squad reviews. And so have a group of fans who haven’t even seen the movie yet, but won’t miss this opportunity to be enraged and overreact. Read More »

Rotten Tomatoes and Flixster Acquired By Fandango

Rotten Tomatoes Fandango

Movie ticketing website Fandango has acquired the popular film review website Rotten Tomatoes and ticketing app Flixster. Previous owner Warner Bros. will take an equity position in Fandango and become an ongoing strategic partner.

The move is a smart one for the NBCUniversal-owned Fandango, but it will be interesting to see how or if this will affect Rotten Tomatoes. The site is used by millions of moviegoers to help them determine which movies they should and shouldn’t see. Being owned by a company that is interested in selling tickets, to every movie, might not align with the goals of a consumer advisory site like Rotten Tomatoes. But then again, being owned by a mega movie group like Warner Bros. also seemed like a possible conflict of interest, and Rotten Tomatoes still managed to function rather independently of the entertainment division.

Read the full Rotten Tomatoes Fandango Flixster press release after the jump.

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streep

Meryl Streep (Adaptation) isn’t a feminist. In her own words, she’s a humanist, a comment which drew some flack, as did a recent photo shoot she did to promote her newest picture, Suffragette. In the photo, Streep wore a shirt with the slogan, “I’d rather be a rebel than slave,” an arguably tone deaf and outdated line from Emmeline Pankhurst, the women’s right activist portrayed by Streep in the film.

These recent missteps shouldn’t detract from everything right the actress has to say, though. Such as her comment about Rotten Tomatoes needing more female critics. Read more after the jump.

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Rotten Tomatoes Launching New TV Zone

Rotten Tomatoes TV Zone

Rotten Tomatoes‘ Tomatometer is by no means a perfect metric of a film’s quality, but it is a pretty convenient way to get a pulse on the critical buzz surrounding a big-screen project. Now we’ll be able to use that tool on small-screen projects, too.

The site announced today that it would launch a separate “TV Zone” section on Tuesday, just in time for the start of the 2013-2014 season. So if you’ve been  wondering whether Mom is worth checking out or Dads is really as bad as it looks, the trusty Tomatometer will be able to help. More details on the new endeavor after the jump.

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Cool Posts From Around the Web:

Has Armond White Been Kicked Off Rotten Tomatoes?

Thanks to Adam Sandler, Armond White is back in the news. The former New York Press film critic who notoriously loves almost universally panned movies like Transformers: Revenge of the Fallen and Jonah Hex while hating, and often being the sole voice of opposition against, beloved films like Inception and Toy Story 3, last week published a rave review for Jack & Jill, Sandler’s latest film which has gotten some of the worst reviews of his career. That film currently stands at a putrid 3% on Rotten Tomatoes but White’s review has not been included. In fact, he hasn’t been featured on the site for a few months. Has Rotten Tomatoes finally kicked off Armond White for being controversially contrary? It depends on who you ask. Read more after the jump. Read More »