Why Disney is Giving ‘Escape From Tomorrow’ a Pass

escape-from-tomorrow-poster-header

The film Escape From Tomorrow¬†delights in waving its junk right in Disney’s face, and the Mouse House, in an unusual move, seems willing to let that happen.

There’s been a lot of talk about the film since its Sundance premiere, and especially since the first official trailer premiered not long ago. The film was shot “illegally” (read: without corporate knowledge or approval) in Disney theme parks, and makes liberal use of registered Disney trademarks in a manner that isn’t at all consistent with Disney’s own use. There’s a Disney Princess prostitute, for example.

The marketing materials for the film (as seen above) also trade heavily in Disney iconography, to the point where a non-discriminating viewer could potentially mistake Escape From Tomorrow as a Disney product. OK, a very non-discriminating viewer.

So what’s up? Why hasn’t Disney slammed the hammer down on the movie? The answer is rooted in common sense and the Streisand Effect, but now there’s some unofficial talk backing up Disney’s strategy.

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