Shazam Pre-show

The sanctity of the theater is slowly eroding as companies make use of the fact that electronic devices offer new advertising options. Take the theatrical pre-show that has blasted at top volume at the multiplex for years now. Soon, you won’t just sit through that collection of warmed – up featurettes and TV ads. You’ll be able to use the Shazam app to get more info on each one. So that Spider-Man credits sequence thing wasn’t an isolated incident, but rather the start of a trend. Read More »

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