It’s been a few years since MoviePass hit the scene in 2012, providing a location-based app and exclusive payment method to give users the ability to attend as many movies in theaters as they want for one monthly rate (with some restrictions). At the time it was introduced, exhibitors were worried that it would cut into their profits, but some recently released numbers would seem to indicate otherwise.
A new report indicates that MoviePass has raised movie theater attendance in its users by 111%, and that boost in attendance also comes with quite the increase in the money spent on concessions, where movie theaters truly make their money. Get the MoviePass statistics after the jump. Read More »
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The concept behind MoviePass was and still is a good one: pay a monthly fee, in exchange for which you get admission to one film per day. The concept is appealing from a consumer standpoint, but getting theater chains to play along proved to be difficult, and the MoviePass service has gone through a couple iterations over the past few years that saw struggling and failed partnerships with exhibitors.
Now MoviePass is relaunching, with the same basic concept, but a different means of bringing it to fruition. The new system still features a monthly subscriber fee ($24.99 – $39.99, depending on location), but now users get a proprietary card and a smartphone app. The app is iOS only for now; Android is forthcoming. The card acts like a prepaid credit card, which means it can be used to purchase a ticket at any theater. The concept is that users use the app to check in at a theater, and purchase their ticket with the MoviePass card. Will the system work this time? Read More »
An extremely exciting screening, an epic cinematic experience and the return of an old friend. Three similarly themed, movie theater related pieces of news all reside below. Read about:
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Posted on Tuesday, August 30th, 2011 by Angie Han
Earlier this summer, we told you about the rollout of a new service called MoviePass, which would allow customers unlimited movie tickets for the fee of $50 a month. Then, just two days later, we reported that plans for the service had been scrapped when theaters — who had not previously been consulted — refused to honor those passes. Now it seems the service may be coming back to life, thanks to a new partnership with Hollywood Movie Money. Read more after the jump.
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If the idea behind MoviePass — essentially a Netflix-like all you can view subscription service for actual movie theaters — sounded too good to be true, you might have been right. We reported yesterday on the company’s plan to offer a $50 monthly subscription pass that, with some restrictions, would allow subscribers to watch as many theatrical releases as they want.
The plan rolls out this week in San Francisco theaters, but for the time being at least, it looks like we can’t expect it to be available in any AMC theater. AMC, one of the nation’s largest theater chains, has issued a press release saying that MoviePass was developed without consulting AMC, and that it consequently does not integrate into AMC’s own programs.
Read the press release from AMC after the break.
Update: Variety just ran a piece saying that all the companies who own theaters on the initial MoviePass list will refuse to honor the subscription. Landmark, Camera Cinemas and Big Cinemas Towne 3 all say they didn’t have prior communication with MoviePass. Was MoviePass trying to go about building a business in the wrong way, or was it just a strange scam? Regardless, it may now be DOA.
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Posted on Tuesday, June 28th, 2011 by Angie Han
Netflix’s all-you-can-watch model works so fantastically for so many cinephiles, it was only a matter of time before someone attempted to do the same with films still in theaters. Enter MoviePass, a new service which will allow subscribers to watch an unlimited number of theatrical releases for just $50 a month. Not too shabby, if you’re the kind of person who goes to the movies at least once a week. Hit the jump for details.
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