moviepass drops prices

What is MoviePass‘ business model? Is it getting a portion of the theaters’ box office or concessions income? Is it partnering with studios to promote their films? Or is it using its growing subscriber base as leverage in an ongoing revenue war against theater chains?

Whatever their strategy is, it doesn’t seem to making MoviePass much money in the long run. So why do they keep dropping their prices? MoviePass has just dropped its prices to the lowest they’ve ever been: $6.95 a month.

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Update: In an interview with Wired, MoviePass CEO Mitch Lowe says he was just joking about the notion of the company tracking its users’ locations. “I was just being in a funny mood and just said it sarcastically. We are not tracking people.” But this official statement from the company seems to tell a different story:

“Today, MoviePass released a new app update, including the removal of some unused app location capabilities. While part of our vision includes using location-based marketing to enhance the moviegoing experience for our members, we aren’t using some of that functionality today. Our members will always have the option to choose the location-based services that are right for them today and in the future.”

That reads as if they actually were tracking users (beyond a one-time check to confirm you’re in range of a theater when you try to buy a ticket), but they’ve now removed some of that functionality. The drama continues. Our original article follows.

A day after MoviePass announced that it would be taking steps to improve its customer service, the ticket-buying subscription service is here to remind you that it’s still a little sketchy.

MoviePass CEO Mitch Lowe reportedly boasted that the app has been collecting data about its users’ locations before and after they enter a movie theater. Yes, that app you’re using to get free movie tickets is watching you.

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MoviePass customer experience

Ever since dropping its monthly prices last year, MoviePass has changed moviegoing as we know it. 30 movies for $10 a month? What’s not to love? But the ticket-buying subscription service has been dogged by complaints about its dodgy smartphone app, poor customer service, and questionable marketing choices.

That hasn’t stopped MoviePass from accumulating subscribers like crazy. The service recently hit 1.5 million subscribers — and it’s showing no signs of slowing down. But as more subscribers join MoviePass, there will inevitably be more problems. Now, the service is trying to fix that by overhauling its MoviePass customer experience.

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Moviepass testing

MoviePass is reportedly “testing” some new and old features that are making its subscribers unhappy.

Several users in certain markets noticed that their MoviePass app was barring them from purchasing tickets to Red Sparrow, the spy thriller starring Jennifer Lawrence. And meanwhile, a select few users got notified of an old, unpopular feature that MoviePass may be bringing back.

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Moviepass lawsuit

In-demand movie theater subscription service MoviePass isn’t about to let someone muscle-in on their turf. The similar service Sinemia thought they could get in on that sweet, sweet subscription action, but MoviePass is taking them to court for patent infringement. Who will win this battle of the subscription services? Place your bets.

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MoviePass business model

Here’s a couple pieces of movie theater news to take you into the weekend. Cinemark, one of the major theater chains in the United States, has officially banned large bags from its theaters. And for those of you who are still wondering exactly how the heck the MoviePass business model works, company CEO Mitch Lowe explains it in a new interview. Learn more about both tidbits below. Read More »

moviepass amc

MoviePass may be playing hardball with AMC Theatres. On Thursday, it was reported that the buzzy subscription-based movie service was pulling coverage from select AMC locations, including big market theaters like the Empire 25 in New York City, the Universal City Walk, AMC Loews Boston Common and the AMC Century Plaza.

It had many questioning whether this spelled the beginning of the end for the rapidly growing but questionably sustainable company. But it seems like this move was less of a troubling stumble and more of a measured strategy on MoviePass’s part to negotiate with a wary collaborator.

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AMC Theatres Banning MoviePass

MoviePass, are you okay? The very popular subscription-based movie service has been doing really well for itself, raking in the dough while also expanding into acquiring films for distribution. But now there’s a sudden bump in the road: MoviePass is no longer working with certain AMC Theatres, and it appears that this was a decision made by MoviePass, not AMC. Here’s what we know about the outages at certain MoviePass locations.

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MoviePass explains

Last Friday, the monthly theatrical subscription service MoviePass shook things up by announcing that it’s launched MoviePass Ventures, a subsidiary of the main company that will be teaming with other companies to co-acquire the distribution rights for independent films. And at the Sundance Film Festival this past weekend, the company’s CEO gave everyone a peek into his psyche by explaining his approach to acquisition and dissing Netflix, firing back at AMC, and even teasing a new MoviePass update for the company’s app.
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MoviePass Ventures

MoviePass is moving on from the theaters to the movies themselves.

The movie ticket subscription service has launched MoviePass Ventures, a subsidiary that will co-acquire films alongside film distributors with the aim of releasing them theatrically and digitally. With this bold move, MoviePass — which will begin its acquisitions at this year’s Sundance Film Festival — may be able to fill the hole that Amazon Studios could soon be leaving at independent film festivals.

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