Google Glass is going the way of cell phones, at least in the movie theater. The Motion Picture Association of America (MPAA) and National Association of Theatre Owners (NATO) announced today that they have officially taken a hardline stance against Google Glass. The reason? Potential piracy, of course. Hit the jump for more details on the movie theater Google Glass ban.
Posted on Friday, February 25th, 2011 by Germain Lussier
Movie insiders regularly complain that less people are going to the movies, the theatrical experience is shifting to the home and piracy is cutting into box office profits. However, that’s not the story the numbers tell. According to the Motion Picture Association of America, worldwide box office receipts actually rose 8% in 2010 to $31.8 billion dollars. Of course, much of that has to do with rising ticket prices (up $.39 this year) and the sheer number of movies that demand a premium price, but it’s still a staggering number that goes against popular thinking that movie attendance is dying.
Plus, a deeper look at the numbers reveals something quite telling. Eleven percent of the U.S. and Canadian population go to the movies more than once a month and that small percentage accounts for more than half of the tickets sold. So why are we getting movies that cater to a majority of people who don’t go to the movies? Break down the numbers and learn a few other very interesting facts about movie going trends after the jump. Read More »