While it’s not that unusual for big-name directors to do commercial work on the side, there seems to be something about fragrance ads in particular that really draws them in. (“Bucketloads of money” is definitely part of it.) A new ad for the Miss Dior Cherie fragrance has premiered online, directed by Sofia Coppola and starring “brand ambassador” Natalie Portman. It looks like typical perfume ad stuff, with Portman lounging around attractively and making out with Tetro star Alden Ehrenreich and generally acting in a manner that only a person in a fragrance commercial would act — but it is pretty. Watch it after the jump.

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