Louis C.K. Broke Even With Downloadable Show ‘Live at the Beacon Theater’ in Twelve Hours
Posted on Wednesday, December 14th, 2011 by Russ Fischer
I don’t need to restate my appreciation for Louis C.K. today; I went pretty much all-out two days ago when first talking about the promo push the comic is doing for his new self-released stand-up special Live at the Beacon Theater. He wrote, directed, edited and released the special himself, offering it up to stream or download for a price of $5 on his own website. Louis C.K. has been calling the project a huge experiment.
Seems like the experiment has been a successful one. In a statement released last night, he says he broke even twelve hours after putting the show up for download, and as of last night had sold 110,000 copies. So after costs were recouped and other fees paid, he’s looking at a profit of $200k — enough to do this again.
Read some of his statement below. Read More »
