That Lego movie that Warner Bros. has been developing for several years is really happening now. Last year Chris Lord and Phil Miller, writers and directors of the great CGI animated film Cloudy With a Chance of Meatballs, were hired to direct the movie. Now Warner Bros. has greenlit their Lego approach, which will be a live-action/animation hybrid, with about 80% of the film animated at Australian animation house Animal Logic (Legend of the Guardians: The Owls of Ga’Hoole).

But there’s an additional name in the mix, too: Robot Chicken director Chris McKay has been enlisted to co-direct with Lord and Miller. Read More »

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If the word “Lego” or the phrase “Star Wars” make you perk up, prepare to have your day brightened. Students from the Sao Paolo advertising school Escola Cuca have created a striking new ad campaign for the Lego Star Wars line of products, and the results are clever, funny and just plain adorable. Check them out after the jump.

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We might eventually see a movie based on the Lego brand of toy building blocks, and while the idea sounds absurd on the face of it, the project got a bit more interesting when Cloudy With a Chance of Meatballs directors Phil Lord and Chris Miller were hired. Now Lord offers a few details about their plans for the film, and also talks about how he and Miller plan to film the big-screen version of 21 Jump Street. Read More »

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Do I now need to be attentive to developments in Warner Bros.’ Lego movie? We knew the studio was attempting to put together a film based, somehow, on the colorful building blocks that have been a part of so many childhoods. Now the studio has not one, but two directors on the project: Phil Lord and Chris Miller, who made the wonderful animated film Cloudy With a Chance of Meatballs. Read More »

VOTD: Lego Matrix (440 Hours in the Making)

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No matter the extent of one’s Neo-burnout, the following video recreating the bullet-time dodge scene inĀ The Matrix using stop-motion and Lego deserves a shout on /Film. Its makers estimate the clip—less than a minute and a half long with credits—took 440 hours and $500 to make using a Canon 850IS camera and painstaking attention to detail. (They calculate that the entire film (relax, not in the works) would take 25 years to finish—or nine hours in a Martyrs-like scenario against free will). Included after the jump is the final result as well a shot-by-shot comparison.

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Warner Bros Developing a LEGO Movie?

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With the success of Transformers: Revenge of the Fallen and GI Joe: The Rise Of Cobra, movie studios are looking for the next toy they can turn into the next huge big screen franchise. Problem is, most of the good properties have already been snatched up, and we’re beginning to see Hollywood scraping the bottom of the barrel, acquiring the rights to board games and toys from yesteryear that either lack any recognizable narrative (ie Stretch Armstrong, Viewfinder) or no longer have name recognition from today’s kids.

I’ve become much less cynical about the whole process. When I learned today that Warner Bros is developing a film based on LEGO building blocks, my first thought was: hey, at least everyone knows what Lego is.

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Pixar and Prince of Persia Lego Coming

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The LEGO Group have announced a new licensing cross-over with Disney Consumer Products (didn’t they invent Robocop?). Set to launch in 2010 are three new lines of interlocking blocks based upon the Prince of Persia movie, Toy Story and Cars. Yep – even more merchandising gold will be reaped by the Cars behemoth.

The first of the brick sets to launch will be the Toy Story and Toy Story 2 kits, out in January of next year. Ouch. Just missing Xmas like that? They must have their reasons but my next letter to Santa will be a little shorter for it. The follow-on Toy Story 3 bricks will hit in May 2010.

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