TV Tidbits: Fox Plans Observer Week Viral Marketing for Fringe, Caprica Gets a New Showrunner, McG and Borat Director Team Up for NBC Comedy
Posted on Sunday, November 15th, 2009 by Devindra Hardawar
Tonight in TV news: In a bid to get more live viewers for Fringe, Fox is building up this week’s upcoming Observer-heavy with a large scale viral marketing campaign, dubbed internally as “Observer Week”. The bald-headed character was one of the most intriguing elements of Fringe’s first season, and was notable for appearing “Where’s Waldo” style in the background of many episodes. Fans ate it up, and Fox fed the fire by having the actor appear on the network in other capacities, like this NFL game.