sunny

Wow, what in the hell was that? The third episode in the new season of It’s Always Sunny in Philadelphia just concluded on FX on the East Coast, and there are already viewer grumblings over what appeared to be blanket-style, integrated product placement. During the second half of the ep, entitled “The Great Recession,” I wondered if I was watching an experimental commercial starring Rob McElhenney and Glen Howerton, with an actual, traditional, (and umm, funny?) new ep to follow. I wasn’t. Compared to the backlash 30 Rock received last season for “witty” integration—which I wrote about (and against) on /Film and was later referenced by Tina Fey and Co. in an ep—I expect Sunny fans to be far more vocal come tomorrow. If you’re one of them, what did you think? Also, I’m going to make a personal policy not to mention the companies involved by name below, because bad press is definitely good press for them in these situations.

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