Posted on Tuesday, February 21st, 2012 by Angie Han
Disney’s John Carter has had a rough go of it on the marketing front — a tracking report leaked last week showed “shockingly” low public interest in the film, and you don’t need statistics to know that the trailers and teasers so far have been kind of a mess. Such a mess, in fact, that one particularly devoted fan was able to create the movie’s best trailer yet using clips that had already been released.
But their latest tactic actually seems like a clever way of attracting the attention of the cool-geek crowd. The studio has teamed up with Mondo for a gorgeous new poster, which will be handed out for free to moviegoers who attend the midnight IMAX screening of Andrew Stanton‘s sci-fi adventure when it opens on March 9. Check out the full image after the jump.
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Disney has been struggling with the marketing for Andrew Stanton‘s John Carter, which opens in a couple weeks but still seems to face an uphill battle establishing itself even for audiences that should be pretty receptive to an old-school sci-fi film based on an Edgar Rice Burroughs novel.
There have been a couple trailers now and quite a few clips released, and while each has various charms no one trailer or clip has really hammered home what the movie is.
So a fan took a lot of the released footage and cut a non-official trailer. It’s a lot better than any of the others, both from the perspective of laying out the story, and for showing the scope of the film. After the break, you can see this John Carter edit, as well as a quick fan-made teaser for a live-action version of Akira. Read More »
No one ever thought Disney’s John Carter was going to be a cheap movie. To create a world worthy not only of author Edgar Rice Burroughs but director Andrew Stanton and the studio behind the Pirates of the Caribbean movies, lots and lots of money was going to have to be spent on the effects, the sets and much more. But as production rolled on over several years, reports pegged John Carter as an almost runaway train with an out-of-control budget. One article even said the film would have to make $700 million to be considered for a sequel.
According to the film’s director and producer, those rumors are false.
At the film’s press junket, Stanton and producer Jim Morris both emphatically denied these allegations and, in fact, said the film came in on time and under budget in some places. Read more after the jump. Read More »
The first major interview with John Carter director Andrew Stanton has landed and, fittingly, it’s with Harry Knowles from Ain’t It Cool News. Knowles himself produced the property with four different directors over seven years before Paramount lost the rights and Stanton scooped them up. So he’s got a pretty good grasp on the material. His interview with the filmmaker gets incredibly geeky and detailed about the movie itself but is also very forward looking to the second, and even third, books in the series by Edgar Rice Burroughs: The Gods of Mars and The Warlords of Mars. (Stanton also revealed he’s developing a new short at Pixar with Up director Pete Docter).
Stanton spoke in depth about his fears about tackling those stories, but also revealed that he’s begun the adaptation process and thought long and hard about what story elements, characters and major plot points will appear in the films. If they end up happening at all.
After the jump, read a bunch of quotes from Stanton on the subject of John Carter 2 and 3. Read More »
One of the major obstacles Disney is currently facing with their massive blockbuster John Carter is explaining how and why this movie, which looks so similar to so many others, was made at all. It’s based on an Edgar Rice Burroughs novel, first published in 1917, that has become so engrained in the popular conscious it has almost lost its identity. Burroughs’ vision was so ahead of its time and influenced so many things that came after, those properties have long since taken ownership. But the fact of the matter is, without John Carter, there’s no Star Wars, no Avatar, no Blade Runner, almost no sci-fi in general.
Aiming to fix some of that, Disney has released a 90-second featurette reintroducing the world to John Carter. They’ve also thrown in a bunch of new footage to sweeten the pot. But not too much. The Andrew Stanton-directed film starring Taylor Kitsch, Willem Dafoe, Mark Strong and others will be released March 9. Check it out after the jump. Read More »
Cool Posts From Around the Web:
While on the Utah set of John Carter, a group of journalists (including myself) has the opportunity to interview to the cast and crew. On the following pages, you can read the interviews we conducted on set, transcribed in full:
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I visited Mars almost two years ago. It was April 2010 and the film set was in the middle of nowhere. Finding Nemo/WALL-E director Andrew Stanton was making his live-action debut John Carter, a big screen adaptation of Edgar Rice Burroughs‘s novel A Princess of Mars. There had been many failed attempts to bring the material to the big screen, but somehow Stanton was able to convince the studio heads to let him be the one to make the adaptation at a cost of hundreds of millions of dollars.
Disney flew a group of journalists into the Las Vegas airport, where we boarded a shuttle bus to a location five hours away. A location so far away that we were no longer in Nevada. Located at the center of the Grand Circle, Big Water Utah has a population of only 417 people (which probably explains why you didn’t see many John Carter set photos). The set was located out in the middle of a desert.
You wouldn’t have any idea a big Hollywood production was being shot in town, aside from small yellow signs that read “BARSOOM” which help crew members find the small dirt road which leads to the set. And by set, I mean a few structures which have been constructed on the grey dirt in the middle of these large brown hills made of sandstone. Barsoom, of course, is what the Martians in the books call their home planet.
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Posted on Wednesday, February 8th, 2012 by Angie Han
I haven’t been quiet about my ambivalence toward John Carter, Andrew Stanton‘s live-action directing debut, but I think I’ve finally figured out what my problem with the film is: the dialogue. Or at least, that’s what I’ve come to suspect after watching this new 60-second TV spot. The new video downplays the talking bits and highlights the action, and perhaps as a result, it may be my favorite teaser / trailer / commercial for John Carter yet. Watch it after the jump.
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Posted on Wednesday, February 8th, 2012 by David Chen
This week, David, Devindra, and Adam chat about the perils of marathoning Mad Men, dissect the pleasures of marathoning Skins, lament the nonsense of Ultraviolet, and assess this year’s Super Bowl ads.
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